Schleich Appoints Carola Sturm as Vice President for Europe and APAC
January 16, 2026 – Schleich, a leading global manufacturer of high-quality, realistic toy figures and play worlds, has announced the appointment of Carola Sturm as its new Vice President for Europe and the Asia-Pacific (APAC) regions. This strategic move underscores Schleich’s commitment to strengthening its international presence and driving growth in key markets.
Organizational restructuring and Growth Strategy
The appointment of Carola Sturm is part of a broader organizational restructuring initiative at Schleich. The company is focused on streamlining its operations and enhancing its regional leadership to better serve its diverse customer base. this restructuring aims to position Schleich for continued success in a competitive global market.
Carola Sturm’s Background and Experience
While specific details regarding Ms. Sturm’s previous roles and qualifications are currently limited in publicly available sources, her appointment signals Schleich’s intent to bring experienced leadership to these crucial regions. Her responsibilities will encompass overseeing all aspects of Schleich’s business operations in europe and APAC, including sales, marketing, and distribution.
Schleich’s Global Reach and product Portfolio
Schleich is renowned for its meticulously detailed figurines, spanning a wide range of themes including wildlife, farm animals, horses, and fantasy characters. The company’s products are sold in over 80 countries worldwide and are popular among children and collectors alike. schleich figurines are designed to inspire imaginative play and educational experiences.
Retail Presence and Online Availability
Consumers can find schleich products at various retail locations, including specialty toy stores and major retailers. Schleich’s store locator helps customers find the nearest authorized retailer. Additionally, Schleich offers a comprehensive online shopping experience with benefits such as rewards programs, exclusive toys, free shipping on orders over $75, and free returns within 30 days.
Looking Ahead
With Carola Sturm at the helm of its European and APAC operations, Schleich is well-positioned to capitalize on emerging market opportunities and further solidify its position as a global leader in the toy figurine industry. The company’s continued focus on innovation, quality, and customer satisfaction will be key to its future success.