Spring Onion Rice & Price Surge: ‘1 Night 2 Days’ Effect & Discounts

Springtime Favorite Returns: The Rise of ‘Bomdong Bibimbap’ and the Impact on Vegetable Prices

A resurgence in popularity of *bomdong bibimbap* – a Korean mixed rice dish featuring young spring cabbage – is sweeping across social media, but the renewed interest is coinciding with a significant increase in the price of *bomdongbaehu* (spring cabbage). What began as a nostalgic trend sparked by a viral clip of television personality Kang Hodong enjoying the dish is now impacting consumers’ wallets, highlighting the delicate balance between online trends and real-world economic pressures. The price surge underscores broader concerns about vegetable supply chains, exacerbated by recent unpredictable weather patterns.

As of February 24, 2026, the wholesale price of a 15kg box of premium *bomdongbaehu* reached an average of 53,996 Korean Won (approximately $41.50 USD), with prices ranging from a low of 50,000 Won to a high of 58,000 Won. According to data from the Korea Agro-Fisheries & Food Trade Corporation, this represents a 32.5% increase compared to the average price a week prior (47,441 Won) and a substantial 78.2% jump from the same period last year (33,007 Won). This dramatic increase is directly linked to the renewed attention on *bomdong bibimbap* following the rediscovery of a 2008 clip from the popular KBS show “1 Night 2 Days,” featuring Kang Hodong’s enthusiastic consumption of the dish.

The ‘Kang Hodong Effect’ and the Rise of Bomdong Bibimbap

The viral clip, circulating widely on social media platforms, has ignited a wave of interest in *bomdong bibimbap*. Users are sharing recipes, preparation tips, and variations of the dish, contributing to a surge in demand for *bomdongbaehu*. The dish itself is a simple yet flavorful combination of rice, seasoned *bomdong* (spring cabbage), and often a fried egg, offering a healthy and accessible meal option. The appeal lies in the cabbage’s crisp texture and mild sweetness, making it a popular choice during the spring season. The original clip, featuring Kang Hodong’s hearty appetite, has resonated with viewers, prompting many to recreate the dish at home.

Supply Chain Disruptions and Weather’s Impact

However, the increased demand comes at a time when vegetable supplies are already strained. Last year’s unusual weather patterns – including heavy snowfall and prolonged cold spells – significantly impacted crop yields across the region. According to culinary resources, *bomdongbaehu* is particularly susceptible to these conditions, requiring consistent temperatures and adequate sunlight for optimal growth. The resulting decrease in supply has created a perfect storm, driving up prices and placing a burden on consumers. The situation is further complicated by the fact that *bomdongbaehu* is a seasonal vegetable, with peak availability typically between January and March.

Kim Junhwan, an auctioneer at the Nonghyup Economic Holdings’ Changwon Auction Market, explained that merchants are working tirelessly to handle the influx of fresh produce and fruit from various regions, including Gyeongnam, Busan, Ulsan, and Jeju Island. He noted that last year’s poor fruit harvest has already contributed to higher prices, and the current supply shortage is exacerbating the issue. “Supply is insufficient to meet demand, naturally driving up wholesale prices,” Kim stated.

Government Intervention and Consumer Relief

In response to the rising prices, the Ministry of Agriculture, Food and Rural Affairs has implemented measures to alleviate the financial strain on consumers. Until February 26, 2026, the ministry is offering discounts of up to 40% on spinach, *bomdongbaehu*, radish greens, and mustard greens. This initiative aims to make these essential vegetables more affordable for households across the country. The government’s intervention reflects a broader concern about food security and the impact of price fluctuations on vulnerable populations.

The *bomdongbaehu* itself is a member of the cabbage family, known for its tender leaves and mild flavor. It’s a particularly good source of beta-carotene, a nutrient converted to Vitamin A in the body, and is often enjoyed raw in salads or lightly cooked. Its popularity stems from its versatility and nutritional benefits, making it a staple in Korean cuisine during the spring months. Selecting high-quality *bomdongbaehu* involves looking for firm, vibrant leaves and avoiding those that are wilted or damaged.

Beyond the Bibimbap: Understanding Bomdongbaehu

While *bomdong bibimbap* has captured the current spotlight, *bomdongbaehu* is a versatile ingredient used in a variety of Korean dishes. It’s commonly used in *bossam* (boiled pork belly), *samgyeopsal* (grilled pork belly), and various types of kimchi. Its mild flavor pairs well with a wide range of seasonings and sauces, making it a favorite among home cooks and professional chefs alike. The cabbage is also known for its high water content, making it a refreshing addition to salads and side dishes.

The current price surge serves as a reminder of the interconnectedness of food systems and the impact of external factors – such as weather patterns and social media trends – on consumer prices. While the government’s intervention offers temporary relief, addressing the underlying issues of supply chain resilience and climate change adaptation will be crucial for ensuring long-term food security and affordability.

As of now, the Ministry of Agriculture, Food and Rural Affairs is continuing to monitor the situation and assess the need for further measures to stabilize prices. Consumers are encouraged to take advantage of the available discounts and explore alternative vegetable options if *bomdongbaehu* remains prohibitively expensive. The situation is expected to remain fluid in the coming weeks, dependent on weather conditions and the continued popularity of *bomdong bibimbap*.

Key Takeaways:

• The price of *bomdongbaehu* has risen sharply due to increased demand driven by a viral social media trend.
• Unfavorable weather conditions last year contributed to a decrease in vegetable supply, exacerbating the price increase.
• The South Korean government is offering discounts on *bomdongbaehu* and other vegetables to alleviate consumer burden.
• *Bomdongbaehu* is a versatile and nutritious vegetable used in a variety of Korean dishes.

What are your thoughts on the rising price of *bomdongbaehu*? Share your experiences and recipes in the comments below. Don’t forget to share this article with your friends and family!