Strategic America CEO john Schreurs Announces Retirement
West Des Moines, Iowa – January 19, 2026 – Strategic America, a leading integrated marketing and communications firm, announced today that John Schreurs will be retiring as CEO and President in 2026. Teh company has initiated a search for his successor, and Schreurs will remain wiht the firm to ensure a smooth transition.
A Four-Decade Legacy of Leadership
Schreurs’ retirement will mark the end of a 42-year career with Strategic America,beginning shortly after the company’s founding in waterloo,Iowa,in 1983. He assumed the role of CEO in 2018, guiding the association through a period of important growth and conversion. Under his leadership, Strategic America transitioned to an employee-owned firm, now boasting a team of over 100 associates.
Commitment to clients and Community
Throughout his tenure, Schreurs prioritized client success, emphasizing a deep understanding of their businesses and the development of effective marketing strategies. Joe garcia, a member of Strategic America’s board of directors and Regional Vice President at aflac, highlighted Schreurs’ dedication: “Throughout his time at SA, John demonstrated an unwavering commitment to client success – diving deep to understand businesses and building strategies to exceed marketing goals. His legacy is defined by service – putting people first and modeling SA’s core values for future leaders.” [Business Record]
Beyond business growth, Schreurs championed community engagement, positioning Strategic America as an advocate for both industry and local causes. The company actively provides marketing and communications services to support these initiatives.
Transition and Future Plans
To facilitate a seamless leadership transition, strategic America’s board of directors is partnering with Jennifer Bryant of Human Pivot Consulting to identify and onboard the next CEO. Schreurs will continue to serve on the board of directors and will assist in the onboarding process throughout much of 2026.
Key Takeaways
- John Schreurs is retiring as CEO and President of Strategic America after a 42-year career.
- He assumed the CEO role in 2018 and oversaw the company’s transition to an employee-owned model.
- Strategic America is partnering with Human Pivot Consulting to find his replacement.
- Schreurs will remain involved with the company during the transition period.
About Strategic America
Strategic America is an integrated marketing and communications firm based in West Des Moines, Iowa. They provide a range of services to a diverse client base, including national brands and local non-profit organizations. [Strategic America Website]
