Thailand’s Songkran Goes Global: Driving Tourism and Soft Power with World-Class Festivals
Thailand’s Songkran festival has achieved unprecedented global recognition in 2026, with Central Group’s nationwide celebrations drawing a record 15 million participants across the country, according to verified reports from multiple Thai news outlets. The festivities, held from April 13 to 19, 2026, marked a significant milestone in the nation’s cultural diplomacy efforts, transforming the traditional … Read more