Pop Mart Expands into Tea and Desserts with First POP BAKERY Direct Store in Qinhuangdao
The boundary between collectible art and lifestyle consumption is blurring as Pop Mart, the global leader in designer toys, pivots toward the food and beverage sector. The company is reportedly launching its first direct-operated dessert store, branded as POP BAKERY, marking a strategic move to translate its massive intellectual property (IP) library into tangible, edible … Read more