Express Credit Ads Under Scrutiny: MEF Flags Incomplete, Persuasive TV Loan Promotions
In recent weeks, Uruguay’s Ministry of Economy and Finance (MEF) has raised concerns about misleading advertising practices in consumer loan promotions broadcast on open television. According to an MEF study released in early April 2026, several financial institutions are airing advertisements that omit critical information or use persuasive tactics that may influence viewers—particularly those from … Read more