The E-Bike and Bicycle Boom After Corona: Current Market Developments and Industry Trends
The post-pandemic bicycle boom has fundamentally shifted, leaving German cycling brands like Winora, Haibike, and Ghost facing severe market corrections, overstocked inventories, and plunging demand. As consumer spending cools and warehouse shelves groan under excess inventory accumulated during the COVID-19 pandemic, historic cycling labels are navigating an unforgiving commercial landscape defined by deep discounting and … Read more