IA générative

How Cannes Lions 2026 Reshaped AdTech & Media Strategy: Insights from 15 Top Executives on the Future of Digital Advertising

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LOS ANGELES, CALIFORNIA — Artificial intelligence is no longer a tool in advertising—it is the operating system. That was the consensus among 15 top executives from adtech firms, media agencies, and creative studios gathered at Cannes Lions 2024, where they outlined how AI is rewriting the rules of advertising, merging creative strategy with data-driven precision, … Read more

ChatGPT vs. Gemini: The AI Rivalry Heating Up This Week — Plus Season 3 Updates You Can’t Miss

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This week, three major technology and entertainment stories captured global attention: the epic trailer for France’s most expensive film ever, the ongoing rivalry between OpenAI’s ChatGPT and Google’s Gemini, and new details about the upcoming third season of The Lord of the Rings: The Rings of Power. Each development reflects broader trends in AI innovation, … Read more

Google DeepMind CEO: ChatGPT Was Released Too Soon

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The rapid ascent of generative AI has transformed the global technology landscape in less than two years, but for some of the industry’s most influential figures, the speed of this rollout was a double-edged sword. Demis Hassabis, the CEO of Google DeepMind, has reflected on the disruptive nature of the AI race, characterizing the period … Read more