Taylor Swift Boosts French Vineyard’s Sales

By Carlos Mendes - Sports Editor

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January 7, 2026 5:15 pm

2. Related

## The Taylor Swift Effect: How ⁢a Pop Star Boosts a French Vineyard

Did You Know?
The “Taylor Swift effect“⁣ isn’t new; celebrity endorsements have long influenced consumer behavior,

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Carlos Mendes - Sports EditorSports Editor

Full Name: Carlos Mendes Role: Editor, Sports Category: Sports Location: Lisbon, Portugal Education: BA in Sports Journalism, University of Lisbon Experience: 13+ years in sports reporting and editorial management Expertise: Football (soccer), Olympic sports, athlete interviews, sports analytics Awards: European Sports Media Award 2021 Professional Affiliations: Member, International Sports Press Association Languages: Portuguese (native), English (fluent), Spanish (conversational) Bio: Carlos Mendes is a passionate sports journalist and editor with over 13 years of experience covering football, Olympic sports, and major international competitions. He holds a BA in Sports Journalism from the University of Lisbon. Carlos is known for his insightful match analysis, exclusive athlete interviews, and dedication to fair play in sports reporting. As Editor of the Sports section at World Today Journal, he brings readers closer to the action with expert coverage and behind-the-scenes stories.