![Team Marketing: Expands to Mexico with National Teams Partnership | [Year] Update](https://www.sportspro.com/wp-content/uploads/2025/10/Mexico-football-HOZ.jpg "Team Marketing: Expands to Mexico with National Teams Partnership | [Year] Update")
Team Marketing Lands Landmark Deal with Mexican Football federation: A Deep Dive
Teh Mexican Football Federation (FMF) has strategically partnered with Team Marketing to manage the global media rights for all of its national teams – men’s, women’s, and youth – in a deal poised to reshape the landscape of international soccer broadcasting. This isn’t just a rights sale; it’s a calculated move by the FMF to maximize revenue and cultivate a stronger global presence, especially leveraging the massive and passionate fanbase within the United States.
What does This Deal Entail?
The agreement, covering both the 2026-2030 and 2030-2034 cycles, grants Team marketing a pivotal role in advising on deal structures and, crucially, determining the valuation of these highly sought-after rights. The actual rights sale process is slated to begin in January 2026, giving potential broadcasters ample time to prepare competitive bids.
This is notable. The broadcast rights for Mexican national teams are among the most valuable internationally, driven by a ample Mexican diaspora – especially in the US – and the consistent demand for content featuring El Tri and its other national squads.
Why Now? The Shifting dynamics of Soccer Rights
This decision by the FMF comes at a critical juncture in the world of soccer rights. Previously, the commercial rights in the US were held separately by United soccer Marketing, the commercial arm of Major League Soccer (MLS). MLS has recently secured sponsorships with brands like BeatBox, Castrol, and DoorDash, demonstrating the growing commercial appeal of soccer in the US market.
However, the FMF’s move to consolidate media rights under Team Marketing signals a desire for greater control and a more unified approach to maximizing revenue. Thay clearly aim to capitalize on the increasing value of their brand and the expanding soccer audience, particularly in North America.
For Team Marketing, this partnership represents a vital expansion beyond its conventional European stronghold. Following UEFA’s decision to award its commercial rights to Relevent, Team has been actively seeking to diversify its client base. The recent acquisition of the baller League, a six-a-side soccer competition, hinted at this strategy, but the FMF deal is a game-changer.
Expert Perspectives: What the Leaders Are Saying
Simon Crouch, Chief Executive of Team, emphasized the opportunity: “This is an exceptional opportunity for Team to support one of the most exciting football markets in the world.Mexico’s ability to galvanise audiences,both domestically and abroad,presents a powerful platform for growth. We’re proud to have earned FMF’s trust and look forward to building long-term value for the Mexican national teams.”
Mikel Arriola, FMF Commissioner, echoed this sentiment, stating: “The Mexico National Team is not onyl the most followed team in Mexico and the United states, but also a brand with exceptional global potential. this partnership with Team represents a strategic step toward innovating how we engage with our fans,enhancing our presence in two unique markets,and continuing to expand the national team’s reach and value on the global stage.”
The 2026 world Cup Factor: A Catalyst for Growth
The timing of this proclamation is no coincidence.Mexico is set to co-host the 2026 FIFA World Cup alongside the US and canada. This landmark event will undoubtedly amplify the visibility of mexican soccer and further increase the value of its media rights. Expect a highly competitive bidding process in 2026, with broadcasters eager to secure access to this prime sporting content.
Evergreen Insights: The Evolution of Soccer Rights Deals
The trend of federations taking greater control of their media rights is accelerating. Historically, leagues and confederations often relied on traditional broadcasters for distribution. However, the rise of streaming services, the increasing fragmentation of the media landscape, and the desire for greater revenue control are driving this shift.We’re seeing federations actively seeking partners who can offer more than just distribution – they want strategic advice, data-driven valuations, and innovative approaches to fan engagement. This deal with Team Marketing exemplifies this evolving dynamic.
Frequently Asked Questions
Q: What specific rights are included in the Team Marketing and FMF deal? A: The agreement covers the global media rights for all Mexican national soccer teams – men’s, women’s, and youth – for the 2026-2030 and 2030-2034 cycles.
Q: Why is the US market so critically important for Mexican soccer rights? A: The
