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Jakarta, CNBC Indonesia – Apple lowers the price of the iPhone 15 series in Indonesia. Based on CNBC Indonesia’s monitoring on the official iBox distributor site, the price of the iPhone 15 and iPhone 15 Plus has dropped by IDR 2.5 million. Meanwhile, the price of the iPhone 15 Pro and iPhone 15 Pro Max is now IDR 2 million cheaper.
This discount trend apparently also occurs in China, which is the country with the largest cellphone market in the world. Large retailers such as JDcom, TMall and Pinduoduo have reduced the selling price of the iPhone 15 series.
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This follows sales of this model which continue to slow down, quoted from , Thursday (25/4/2024).
Discounts for the iPhone 15 series in China have been held for several periods. Apple allows vendor partners in China to hold discounts because sales are sluggish.
Last February, Apple offered iPhone discounts on its official website of up to 500 yuan or the equivalent of IDR 1.9 million.
The discounts continued in the following month, third-party retailers again discounted the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Some models have dropped prices by up to 1,300 yuan or the equivalent of IDR 2.9 million.
Local media reported that retailers were holding the discount to celebrate International Women’s Day which falls on March 8 2024. However, it was not revealed how long the promotion would last.
Apple, JD, Alibaba and Pinduoduo did not respond to requests for confirmation.
For your information, iPhone prices have usually been reduced when a newer generation has appeared. Currently the iPhone 15, which is the newest series, is on sale. This sparked comments because it had never happened before.
The iPhone 15 is indeed experiencing pressure in China. The decline in iPhone 15 sales occurred shortly after the product was launched.
A Counterpoint Research report last October stated that sales in China fell 4.5% compared to the iPhone 14, all this happened just 17 days after its market launch.
Analysts predict that iPhone sales performance in China will continue to slow throughout 2024.
Bloody Apple in Q1 2024
In Q1 2024, iPhone sales in China plunged 19% year-on-year (yoy) according to a report by research firm Counterpoint.
Previously, a report by the firm IDC reported that global iPhone sales also fell 9.6% yoy in Q1 2024.
reported that Apple slumped because it faced competition from a local Chinese player, Huawei, which rose since last year after launching the Mate 60 series.
Apple’s market share in the world’s largest smartphone market fell to 15.7% in Q1 2024 from the previous 19.7%. This caused Apple to face Huawei, whose sales rose 70% yoy.
Apple finally had to be removed from the position of ‘king’ of Chinese cellphones. His position was replaced by Vivo. Next, in second number is Honor, which was previously a sub-brand of Huawei.
Apple was pushed to third position, then Huawei was in fourth position with a market share of 15.5% or only a 0.2% difference from the Cupertino giant.
“Huawei’s rise has a direct impact on Apple in the premium segment,” said Counterpoint analyst Ivan Lam in his official statement.
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