Tina Knowles Shines in Ulta Beauty Holiday Ad - With a Little Help From Beyoncé & Blue Ivy
Tina Knowles, the matriarch of a musical dynasty and founder of the celebrated hair care line Cécred, is proving she’s a star in her own right. She recently lent her vocals to Ulta Beauty’s festive “12 Days of beauty” holiday campaign,showcasing not only her talent but also the beautiful strength of a multigenerational family collaboration. This isn’t just a commercial; it’s a heartwarming glimpse into the Knowles-Carter legacy.
A Family Harmony: Beyoncé & blue Ivy Step In
The advertisement, already buzzing with appearances from icons like Kylie Jenner, Khloe Kardashian, and Paris Hilton, features Knowles playfully reimagining the classic “Twelve Days of Christmas.” She spotlights Cécred’s best-selling products, singing lines like “10 Cécred edge drops” and “five golden things” while showcasing the Restoring Hair & Edge Drops and Nourishing Hair Oil.
However, the recording process wasn’t without a slight hiccup. Knowles revealed she was battling a sinus infection during filming.Fortunately, she had two incredibly talented family members ready to assist. Beyoncé stepped in to produce Knowles’ vocals for “five golden things,” and granddaughter Blue Ivy added harmonies to elevate the sound.
Knowles shared on Instagram that blue Ivy, affectionately dubbed her “manager,” playfully warned her she was about to become a meme. Thankfully, that didn’t happen, and the experience became a cherished, private memory filled with laughter. “I don’t think I’ve ever laughed as much as we, Beyoncé and Blue and me, laughed that night at me trying to sing,” she wrote.
Cécred: Building a Beauty Empire
This Ulta Beauty collaboration is just the latest chapter in the blossoming success story of Cécred. Launched in 2024 by Knowles and Beyoncé, the brand is quickly becoming a powerhouse in the hair care industry. Knowles serves as chairwoman, frequently appearing in engaging YouTube videos showcasing the brand’s philosophy and products.
* Celebrity Endorsements: Cécred has attracted attention from stars like Teyana Taylor and Victoria Monét, who have featured in videos demonstrating the line’s transformative results.
* Strategic Partnership: Beyoncé’s vision for Cécred reached new heights with a lucrative partnership with Ulta Beauty, making the products available in over 1,400 retail locations as of April.
* Focus on Black Hair Care: Cécred is dedicated to celebrating and nourishing textured hair, filling a crucial gap in the beauty market.
This expansion isn’t just about business; it’s about continuing the Knowles-Carter legacy of empowerment and celebrating Black beauty.
Why This Matters: A Legacy of Talent & Entrepreneurship
The Ulta Beauty ad and the continued growth of Cécred demonstrate the remarkable talent and entrepreneurial spirit within the Knowles-Carter family.Your witnessing a powerful blend of artistry, business acumen, and a commitment to representing and uplifting Black women.
Ultimately, this campaign is a reminder that success isn’t just about individual achievement. It’s about family, collaboration, and using your platform to inspire and empower others. You can explore the Cécred line and learn more about thier journey on the Cécred website.
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