Brad Parscale Registered as Foreign Agent for Israel: A Deep Dive into the $6 Million Campaign to Combat Antisemitism
Former President Trump’s 2016 digital architect, Brad Parscale, is now working directly for the Israeli government.He’s registered as a foreign agent to spearhead a $6 million digital campaign aimed at combating rising antisemitism in the United States. This progress raises crucial questions about foreign influence, digital strategy, and the evolving landscape of online discourse surrounding Israel.
The Registration and Contract Details
On September 18, 2025, Parscale officially filed paperwork with the Department of Justice under the Foreign Agents registration Act (FARA). You can view the filing here.
He’s operating through a newly formed company, Clocktower X LLC. His primary contacts within the Israeli government are Israel’s Minister of Foreign Affairs and Eran Shayovich, Chief of Staff at the Ministry of Foreign Affairs, according to his LinkedIn profile.
The contract, initially reported by the Quincy Institute for Responsible Statecraft, outlines a focused strategy:
* Target Audience: gen Z. A full 80% of the content will be tailored to reach this demographic.
* Platforms: TikTok, instagram, YouTube, podcasts, and other relevant digital and broadcast outlets.
* Objective: Develop and execute a nationwide campaign to combat antisemitism in the U.S. You can review the full contract here.
The Context: A Surge in Antisemitism
This campaign launches against a backdrop of dramatically increasing antisemitic incidents in the U.S. The Anti-Defamation League (ADL) recorded 9,354 incidents in 2024 - the highest number since tracking began 46 years ago. This represents a significant and alarming trend.
Notably, the ADL’s data reveals a shift in the nature of these incidents. For the first time, a majority (58%) contained elements related to Israel or Zionism. This connection highlights the complex interplay between geopolitical events and domestic antisemitism. The rise in incidents directly correlates with the ongoing conflict between Israel and Hamas, which began after Hamas’s attack on Israel on October 7, 2023.
Parscale’s Controversial Past & Digital Expertise
Brad parscale is a well-known, and often controversial, figure in political technology. He previously served as President Trump’s digital director during the 2016 campaign, where he played a pivotal role in harnessing the power of social media.
His expertise includes:
* Microtargeting: He oversaw the use of data-driven microtargeting strategies to reach specific voter segments.
* Cambridge Analytica: Parscale hired the now-infamous Cambridge Analytica, a firm embroiled in data privacy scandals, to further refine these targeting efforts.
* Campaign Leadership: He later became campaign manager for Trump’s 2020 reelection bid, though he was demoted to a senior advisory role mid-campaign and ultimately resigned in October 2020.
His history raises questions about the ethical implications of employing such a strategist to address a sensitive issue like antisemitism, notably given concerns about manipulation and the spread of misinformation.
Why this Matters: Implications and Concerns
This situation presents several key considerations:
* Foreign Influence: The direct engagement of a foreign government in shaping public opinion within the U.S. warrants scrutiny. FARA registration is intended to provide transparency,but the effectiveness of this regulation is often debated.
* Digital Warfare & Narrative Control: The campaign’s focus on digital platforms suggests an attempt to control the narrative surrounding israel and antisemitism online. This raises concerns about potential censorship or the suppression of legitimate criticism.
* Gen Z Engagement: targeting Gen Z is a strategic move, as this generation is heavily reliant on social media for information and is frequently enough more receptive to progressive viewpoints. Successfully reaching this audience will be crucial.
* Efficacy & Authenticity: The success of the campaign will depend on
