UCI Extends IMG Partnership to 2031, Expanding Global Cycling Coverage
Teh Union Cycliste Internationale (UCI) and IMG have announced a significant extension to their media rights partnership, solidifying a relationship that began in 2017. This renewed agreement will see IMG continue to distribute the UCI’s media rights outside of Europe thru 2031.
This is fantastic news for cycling fans worldwide. It ensures broader access to major UCI events and promises to attract a new generation to the sport. I’ve found that consistent, high-quality broadcasting is key to growing any sport’s fanbase.
UCI President David Lappartient expressed his enthusiasm, highlighting IMG’s success in delivering cycling action to a diverse global audience.He emphasized the importance of reaching as many fans as possible and fostering growth within the sport.
Here’s what this extended partnership means for you:
* Wider Accessibility: You’ll have more opportunities to watch UCI World Championship events, no matter where you are.
* Increased Exposure: The sport of cycling will gain greater visibility on both traditional television and digital platforms.
* Continued Growth: The partnership aims to attract new fans and build a stronger, more engaged cycling community.
Ed Mallaburn, IMG Senior Vice President of Sports Management, echoed this sentiment. He noted cycling’s global appeal and the agency’s commitment to expanding the reach and value of UCI events. IMG’s experience with other major sports properties – including Conmebol, CAF, the Eredivisie, Euroleague Basketball, Wimbledon, The R&A, British Cycling, and Rugby League Commercial – positions them well to deliver on this promise.
This isn’t just about broadcasting rights; it’s about building a lasting legacy for cycling. Here’s what works best when it comes to sports media rights: a dedicated partner who understands the nuances of the sport and can effectively connect it with a global audience. IMG clearly demonstrates that understanding.
Ultimately, this extended partnership between the UCI and IMG is a win for everyone involved – the UCI, IMG, and most importantly, the fans. You can look forward to years of exciting cycling coverage and a continued expansion of this dynamic sport.