Milan is pioneering a new approach to technology education with the launch of UXforKids School, a first-of-its-kind program designed to immerse children aged 7 to 13 in the world of User Experience (UX) Design. This initiative isn’t about passively consuming digital content; it’s about empowering the next generation to become conscious creators of innovative and sustainable solutions. The school, which begins its first session on March 4, 2026, aims to equip young learners with critical thinking skills and a practical understanding of how technology shapes our world. UX design, at its core, is about understanding people and creating products that are useful, usable, and desirable – skills increasingly valuable in a digitally driven society.
The program, built around a “learning by doing” philosophy, will consist of ten experiential lessons. The primary location will be C30 Romolo, within the WAO space, with three external sessions planned at the Google Accessibility Discovery Center in Milan and the Apple Store on Piazza Liberty. This unique blend of classroom learning and real-world exposure is intended to provide a holistic and engaging educational experience. The curriculum isn’t simply about teaching children how to use digital applications; it’s about fostering a method of work applicable to everyday study. By integrating Design Thinking and the LEGO® Serious Play methodology, students will learn to observe the world critically, solve complex problems, and organize information visually – a valuable tool for simplifying learning and improving memory retention.
“Our mission is to provide participants with the tools to navigate the complexities of the digital world with a critical spirit, transforming technology from a distraction into a creative and responsible resource,” says Gloria Chiocci, CEO and Founder of UXforKids. “The educational path accompanies students from the initial research phase to the final project presentation, developing fundamental soft skills such as empathy, teamwork, and the ability to present their work with confidence, valuing the creativity of each child.” Chiocci emphasizes that the program is designed to build not just technical skills, but too essential life skills that will benefit students across all areas of their lives.
A New Educational Landscape: UXforKids School and the Future of Digital Literacy
UXforKids School represents a significant shift in how children are introduced to technology. Rather than simply being users of digital tools, students will learn to design and build their own apps and digital experiences. The program aims to cultivate a generation of digital natives who are not only tech-savvy but also ethically aware and capable of creating technology that benefits society. The school’s focus on UX design is particularly relevant in today’s world, where user-centered design is paramount to the success of any digital product or service. According to Statista, the global UX design market is projected to reach $192.2 billion by 2027, highlighting the growing demand for professionals with these skills. Statista UX Design Market Size
The external sessions at the Google Accessibility Discovery Center and the Apple Store are integral to the learning experience. At the Google Accessibility Discovery Center, students will explore the role of technology in creating a more inclusive world, learning about accessibility features and how to design for users with diverse needs. Google’s Accessibility Discovery Center in Milan is dedicated to deepening understanding of accessibility themes and exploring how technology can contribute to creating a more inclusive world for everyone. The center will host a dedicated lesson for the UXforKids students, offering a direct experience with inclusive technologies. Meanwhile, at the Apple Store on Piazza Liberty, participants will engage in a Today at Apple session led by Apple Creatives, where they will program their first app and design a logo or emoji for it. Today at Apple offers a series of workshops and sessions designed to help customers explore their creativity and learn new skills using Apple products. Apple Today at Apple
Mentorship and Collaboration: A Team of Experts
The UXforKids School curriculum is guided by a team of experienced mentors, coordinated by Gloria Chiocci and the UXforKids team. This team includes Riccardo Cambò, Designer & Co-founder of Caffè Design (Breccia); Paolo Capurso of ScuolaZoo, specializing in creative communication techniques; Riccardo Queri, a Product Designer focused on app design; and Coraline Baiardelli, a Social Psychologist and Certified Facilitator in LEGO® Serious Play. The diverse expertise of the mentorship team ensures that students receive a well-rounded education in UX design, covering both the technical and creative aspects of the field. ScuolaZoo, founded by Paolo Capurso, is known for its innovative approach to education, focusing on visual communication and storytelling. ScuolaZoo
The project is supported by Mitsubishi Electric as the primary sponsor, along with partners WAO, SNAP, and UXforFuture APS. Mitsubishi Electric’s commitment to the program reflects its broader investment in education and the development of future generations. Alessandro Magrini, HR, GA & Corporate Communication General Manager of Mitsubishi Electric Italian branch, stated, “For us at Mitsubishi Electric, supporting UXforKids means investing in an educational path that promotes inclusion, values diversity, and prepares young people to become active protagonists in digital transformation, in respect of the values that have always guided our company. At Mitsubishi Electric, we believe that training is a strategic pillar for the future. Supporting skills, creativity and critical thinking in young people is equivalent to investing in society and contributing to the growth of new generations, strengthening the skills that will form the professionals of tomorrow.” WAO, a co-working and event space in Milan, provides a collaborative environment for innovation and creativity. WAO Space
Building Future Skills: Design Thinking and LEGO® Serious Play
The integration of Design Thinking and the LEGO® Serious Play methodology is a cornerstone of the UXforKids School curriculum. Design Thinking is a human-centered problem-solving approach that emphasizes empathy, experimentation, and iteration. It encourages students to understand the needs of users and develop solutions that address those needs effectively. LEGO® Serious Play, is a facilitated thinking process that uses LEGO bricks to help participants explore complex ideas and build shared understanding. This hands-on approach allows students to express their thoughts and ideas in a tangible way, fostering creativity and collaboration. The LEGO® Foundation, which supports the use of LEGO® Serious Play, emphasizes its potential to unlock creativity and build essential skills. LEGO Serious Play
The program’s emphasis on soft skills – empathy, teamwork, and presentation skills – is equally important. In today’s rapidly changing job market, employers are increasingly seeking candidates who possess not only technical expertise but also strong interpersonal and communication skills. UXforKids School aims to equip students with these essential skills, preparing them for success in a wide range of careers. The school’s curriculum is designed to foster a growth mindset, encouraging students to embrace challenges, learn from their mistakes, and continuously improve their skills.
Applications for UXforKids School Milano are currently open and will remain so until spaces are filled. Interested parents and students can find the complete program details and application form on the official website at https://uxforkids.com/uxforkids-school-milano/ or contact the team directly via email at [email protected]. The program represents a forward-thinking approach to education, recognizing the importance of equipping young people with the skills they demand to thrive in the digital age.
As the March 4, 2026 start date approaches, UXforKids School Milano is poised to become a model for innovative technology education. The program’s focus on hands-on learning, collaboration, and critical thinking will undoubtedly empower the next generation of digital creators and problem-solvers. For those interested in learning more or supporting this initiative, the UXforKids website remains the best source of information.
What are your thoughts on this innovative approach to technology education? Share your comments below and help us spread the word!