Veganuary Marketing Lags: Supermarkets Failing to Promote Plant-Based Options, Says Foodwatch

:## Analysis of Source Material

Core Topic: Teh discrepancy between the stated commitments of major German retailers (Aldi, Rewe, Lidl,⁤ edeka) to promote healthier, more sustainable diets (specifically the Planetary Health Diet ⁣and veganuary) and​ their actual advertising practices, wich heavily⁣ favor animal products.

Intended Audience: Consumers interested in plant-based eating, sustainable food ​systems, and health-conscious diets; perhaps‌ also journalists, advocacy groups, and the retailers themselves.

User Question (Implied): Are supermarkets genuinely supporting the shift towards ⁣more plant-based and sustainable diets,or is​ it just “greenwashing”? What is the actual proportion ⁣of plant-based promotion in their advertising?

optimal Keywords

*‍ Primary​ topic: Plant-Based Diet Promotion in Retail
* ⁤ Primary Keyword: Veganuary Advertising
* ⁢ Secondary ​Keywords:

* Planetary Health Diet
* Sustainable Food
⁤ * Plant-Based Diet
⁢ * Retail⁣ Advertising
​ * Foodwatch (organization)
* aldi
⁤* Rewe
* Lidl
* Edeka
⁢ * Greenwashing
‍ * ‍ Consumer Behavior
⁢ *⁢ Food Marketing
* Vegan Products
* Meat & Dairy Promotion
* Prospekt Werbung (German for flyer/prospect advertising)
* ⁢Germany (geographic focus)