Zingem, Belgium – Windels Living, a family-owned furniture retailer in Belgium, is celebrating a remarkable milestone: 125 years in business. From humble beginnings selling potato baskets in 1901, the company has evolved into a respected purveyor of interior and exterior furnishings, navigating economic shifts and changing consumer tastes. The anniversary is being marked with special events and promotions throughout March, offering a glimpse into the company’s enduring success and its commitment to personalized service.
The celebrations, running from March 6th to March 15th, 2026, include complimentary sparkling wine and refreshments for visitors, alongside numerous promotional offers on showroom models, encompassing both indoor and outdoor furniture. Windels Living’s longevity is particularly noteworthy in an era dominated by large retail chains, and the company attributes its success to a dedication to quality, personal advice, and a deep understanding of its customers’ needs. The company’s current leadership, comprised of Els, Norbert, and Ruben, represent the fifth generation of the Windels family to be involved in the business.
A Century of Adapting to Changing Tastes
Founded in 1901, Windels Living initially focused on practical household items, including baskets for potatoes – a staple of the Belgian diet at the time. As the 20th century progressed, the company gradually expanded its offerings to include furniture and home décor, reflecting the evolving lifestyles and aspirations of Belgian families. This adaptability has been crucial to its survival through two World Wars, periods of economic hardship, and the rise of mass-produced furniture.
Today, Windels Living offers a comprehensive range of products, including interior furniture, outdoor furniture and parasols, window coverings, lighting, interior decoration, cushions, fabrics, and rattan materials. They are likewise a distributor of the premium Rom One range of custom-made relaxation armchairs. The company website details the full scope of their offerings and provides information on showroom locations.
The Power of Personalized Service
In a market increasingly dominated by online retailers and large furniture chains, Windels Living emphasizes the importance of personalized service. Customers consistently praise the knowledgeable and friendly staff, who take the time to understand individual needs, and preferences. Online reviews highlight the company’s commitment to quality, professionalism, and attention to detail. Joppe Paulides described the service as “Super friendly and honest advice,” while SLDML 09 lauded the “Warm onthaal in de showroom, klantvriendelijk, professionele en persoonlijke aanpak.” (Warm welcome in the showroom, customer-friendly, professional and personal approach).
Jens Pas echoed this sentiment, stating that Windels Living offers a “Zeer mooi en uiterst kwalitatief aanbod. Persoonlijke vakkundige bediening, je voelt de waarde van de lokale handel van een familiebedrijf.” (Very elegant and extremely qualitative offer. Personal expert service, you feel the value of local trade from a family business). This focus on building relationships with customers has fostered loyalty and word-of-mouth referrals, contributing significantly to the company’s long-term success.
Embracing Innovation While Honoring Tradition
While deeply rooted in tradition, Windels Living is not averse to innovation. The company has recently launched a new webshop for Perfecta products, expanding its reach to a wider audience. They also regularly host events to showcase new products and offer special promotions. This blend of traditional values and modern approaches allows Windels Living to remain competitive in a dynamic market.
The company’s 125th-anniversary celebrations are a testament to its enduring appeal and its ability to connect with customers on a personal level. As Windels Living looks to the future, it remains committed to providing high-quality products, exceptional service, and a warm, welcoming atmosphere for generations to come. The company’s ability to adapt and innovate, while staying true to its core values, positions it for continued success in the years ahead.
Looking Ahead: Windels Living’s Continued Growth
Windels Living’s anniversary coincides with a period of growth and expansion. The company’s recent partnership as a distributor for Rom One, specializing in custom-made relaxation armchairs, demonstrates a commitment to offering unique and high-quality products. This strategic move allows Windels Living to cater to a growing demand for personalized comfort and style. The company’s ongoing promotions and events, coupled with its strong online presence, are expected to further drive sales and attract new customers.
The company’s success story serves as an inspiration to other compact businesses, demonstrating the power of customer focus, adaptability, and a commitment to quality. In a world dominated by large corporations, Windels Living proves that a family-owned business can thrive by prioritizing relationships and delivering exceptional value. The celebrations throughout March 2026 offer a chance for the community to recognize and appreciate the contributions of this long-standing Belgian institution.
The anniversary events continue through Sunday, March 15th, 2026, offering customers a final opportunity to participate in the celebrations and take advantage of special promotions. For more information, visit the Windels Living website or visit their showroom in Zingem.
Key Takeaways:
- Windels Living is celebrating its 125th anniversary in March 2026.
- The company has evolved from selling potato baskets to offering a wide range of furniture and home décor.
- Personalized service and a commitment to quality are key factors in Windels Living’s success.
- The company is embracing innovation while remaining true to its traditional values.
Do you have experiences with Windels Living? Share your thoughts in the comments below, and be sure to share this article with anyone interested in the story of a thriving family business!