On World Health Day 2025, more than 100 global offices of the World Health Organization (WHO) mobilized alongside Member States, health workers, and civil society groups to defend maternal and newborn health care services. Centered on the theme of Healthier beginnings, hopeful futures, the worldwide mobilizations arrive as UN agencies warn that mounting funding challenges and aid cuts threaten fragile progress in ending preventable maternal deaths, according to reports from the World Health Organization.
The coordinated international advocacy launches a campaign demanding urgent protection for critical perinatal services.
Global Advocacy Actions Across WHO Regional Offices
From community health fairs in the Americas to high-level presidential launches in Africa, national and regional WHO offices spearheaded diverse public awareness initiatives. In the African Region, countries rolled out multifaceted campaigns addressing local maternal health priorities. Angola launched a dynamic Facebook live event and media campaign in partnership with UNICEF and UNFPA, while Burundi orchestrated a 10-day celebration featuring refugee clinic visits, school disease screenings, and maternal health workshops, as detailed by WHO Burundi.
Presidents and prime ministers took active roles in several nations. The Central African Republic hosted a presidential-level celebration to launch a new maternal health roadmap supported by nationwide media coverage. Chad mobilized 250 United Nations volunteers for campaign outreach that culminated in a ministerial ceremony and refugee camp celebrations. In the Republic of the Congo, regional leaders participated in a high-profile Walk the Talk event alongside the Regional Director to introduce a new maternal death management system, according to WHO Congo.
Additional African nations integrated health services directly into community events. Madagascar combined official ceremonies with free health care services, video broadcasts, and an energetic Zumba fitness session. Malawi delivered a bilingual media campaign featuring the Minister of Health addressing neonatal priorities. Meanwhile, South Sudan disseminated critical advocacy messages amid ongoing security concerns that precluded public gatherings, as reported by ReliefWeb.
Initiatives in the Americas, Europe, and Asia
Across the Americas and the Pan American Health Organization (PAHO) region, countries emphasized clinical implementations and policy forums. The Bahamas officially launched the SIP+ maternal health initiative through a strategic press conference and social media campaign, as outlined by PAHO. Cuba celebrated zero maternal deaths in Villa Clara province through a regional festival and multi-agency scientific symposium, highlighting achievable clinical milestones.
The Threat of Funding Challenges
The widespread mobilization underscores a profound financial anxiety within international public health architecture.
The WHO continues to urge national governments and international donors to safeguard healthcare budgets and prioritize women’s long-term well-being.
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