L’Équipe Secures Extensive Broadcast Rights for World Table Tennis
L’Équipe, the leading French sports broadcaster, has significantly expanded its coverage of professional table tennis. They’ve secured the rights to broadcast all major events organized by World Table Tennis (WTT) and the International Table Tennis Federation (ITTF). This comprehensive deal ensures French fans won’t miss a moment of the action featuring their national players.
The coverage extends across L’ÉquipeS entire network. This includes its traditional television channels, the rapidly growing L’Équipe Live streaming platform, and its popular mobile and smart TV applications. You’ll be able to watch matches live or on demand, always with French commentary.
Here’s what the agreement encompasses:
* Every match featuring French players will be broadcast.
* All levels of WTT series are included: Grand Smashes, WTT Champions, WTT Star Contenders, WTT Contenders, and the WTT Finals.
* The prestigious ITTF World Table Tennis Championship Finals are also part of the package.
This partnership builds on a series of recent broadcast deals for WTT. Earlier this week, similar agreements were announced in Germany (with Dyn) and the United states (with FanDuel TV). I’ve found that expanding into key international markets is crucial for growing the sport’s global audience.
IMG, a prominent sports agency, plays a vital role in these expansions. They’ve been WTT’s long-term strategic partner for broadcast rights sales since 2020.Their expertise is instrumental in securing these valuable partnerships.
Moreover,WTT recently finalized a four-year deal with CazeTV in Brazil. This streaming platform, led by Casemiro Miguel and LiveMode, will bring WTT events to a passionate South American audience. Here’s what works best: diversifying broadcast partners to reach different demographics and regions.
This wave of broadcast agreements demonstrates the growing interest in professional table tennis. With L’Équipe on board, French fans are set to enjoy unprecedented access to the world’s best players and thrilling competitions. You can expect a notable boost in the sport’s visibility and engagement within France.
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