Zeekr France has finalized its core leadership team as the premium electric vehicle brand prepares to scale its operations in the French market. Youness Khorsa has been appointed to lead the company’s after-sales division, completing a series of strategic executive hires aimed at establishing the manufacturer’s commercial and operational infrastructure.
The appointment of Khorsa follows a period of rapid organizational growth for the Geely-owned subsidiary. According to corporate filings and industry reports, Zeekr has systematically filled key director-level positions throughout 2024 to support its transition from a market entry phase to full-scale retail and fleet distribution. The company is currently focusing on building a robust service network, a critical component for maintaining customer retention in the competitive European electric vehicle sector.
Building the French Leadership Team
The arrival of Youness Khorsa follows several other high-profile appointments that define the current structure of Zeekr France. The company has moved to secure experienced talent across commercial, B2B, and communications sectors. Rémy Aybaly, previously associated with prominent automotive groups, now serves as the commercial director for the French market, overseeing the brand’s sales strategy. These leadership moves reflect a broader trend among Chinese automotive entrants, who are prioritizing local expertise to navigate European regulatory frameworks and consumer expectations.
The executive team is further bolstered by the appointment of Boris Ollagnier, who has been tasked with the development of the brand’s distribution network. Establishing a physical presence through dealerships and service centers remains a primary objective for the company as it seeks to compete with established legacy manufacturers and other emerging EV brands. Additionally, Jacky Delorme has taken on the role of B2B director, a position vital to capturing the fleet market, which represents a significant portion of new car registrations in France.
The Role of After-Sales in EV Expansion
Youness Khorsa’s mandate in after-sales is viewed by analysts as the backbone of Zeekr’s long-term viability in France. For premium electric vehicle owners, the quality of maintenance, software updates, and technical support is as important as the vehicle’s initial performance. By centralizing after-sales under dedicated leadership, Zeekr aims to reassure prospective buyers concerned about the longevity and serviceability of new-to-market technology.
The organizational structure also includes Sabrina Nicolas, who serves as the head of press and communications. Her role is to manage the brand’s public-facing narrative as it introduces its flagship models to the French public. Effective communication regarding service availability and warranty support is essential for a new brand, and the alignment between the press department and the after-sales division will likely play a key role in how the brand is perceived by the automotive media and consumers alike.
Strategic Priorities for the Future
Zeekr’s strategy in France is aligned with the broader European electrification mandate, which seeks to reduce carbon emissions through the adoption of battery-electric vehicles. According to data from the European Automobile Manufacturers’ Association (ACEA), the market share for electric vehicles continues to fluctuate, making brand loyalty and after-sales satisfaction key differentiators for new entrants. The company has not yet released specific dates for the opening of its first independent service centers, though industry observers expect announcements regarding network expansion in the coming fiscal quarter.
The integration of these new directors suggests that Zeekr is moving beyond its initial launch phase toward a model of localized operations. By hiring leaders with specific experience in French fleet management and retail, the company is positioning itself to address the specific requirements of the French tax and incentive systems, such as the “bonus écologique.” As these executives settle into their roles, the focus will shift toward the execution of the brand’s commercial roadmap and the delivery of its service promises to early adopters.
The company is expected to provide further updates on its network rollout during the next scheduled industry trade event. Interested parties and stakeholders can monitor the official Zeekr France corporate portal for verified information regarding new dealership openings and service point locations. Readers are encouraged to join the conversation in the comments section below to share insights on the evolving landscape of the French electric vehicle market.