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GameStop Faces Backlash Over “Tomb Raider” Tweet, Reflecting Broader Brand Concerns

Published: 2026/01/20 14:01:17

GameStop is onc again at teh center of public scrutiny, this time not for market volatility, but for a perceived misstep on social media. The retailer’s official X⁣ (formerly Twitter) account drew criticism for a tweet responding to the first look image of Sophie Turner as Lara Croft in the upcoming Amazon Prime Video series “Tomb Raider”. The ⁣tweet, which simply stated “This is not Lara Croft,” sparked a wave of negative reactions⁤ and reignited conversations⁤ about ⁢the company’s evolving ‍identity.

The Controversial tweet and public Response

The initial tweet, posted on ⁢January 19, 2026, accompanied a retweet of an article showcasing the first official image of Turner in the role [@gamestop/status/2011935448470601912]