- The Entrepreneurial Shift in Journalism. For years,breaking into established media meant climbing a rigid corporate ladder,and securing a position at well-known brands,unless you were already a public figure. However, we witnessed and fostered a change, encouraging a generation of journalists to view themselves as innovators and business creators. Jessica Lessin transitioned from The Wall Street Journal to launch The Information; Ben Smith departed from Politico to co-found BuzzFeed News and subsequently Semafor; Jon Kelly left Vanity Fair, following roles at
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