#fix #world #prevent #greenwashing
“Sustainability is a data problem” said Al Gore to Anders H. Lier from Energi.ai a few years back. Anders picked up the ball, and started a company that uses artificial intelligence to help businesses all over the world to both report and reduce their climate emissions.
“Saving our planet now is a communications problem” said Sir David Attenborough to Petter and a few million others on Instagram in 2020. It was the same year Petter helped initiate the Greenwashing poster, which has now been signed by 700 Norwegian businesses
During Arendal Week in 2023, Anders and Petter sat together on stage when Energi.ai, Skift, Variant and EY launched the Greenwashing Compass – a tool that uses generative AI to reveal whether the nice sustainability text you’ve just written is in danger of being greenwashing.
After that, they kept talking about having a coffee – but that only happened when we got them in the same studio. The plan was for them to talk about the Greenwashing Compass – but they had a lot of other things on their minds first.
Among other things, you will hear
- Why Anders thinks he will live to be 125 years old
- Why Anders always greets and thanks nicely when he uses generative AI, and that it’s not smart to yell at Dall-E with capslock like Petter did
- Why Dove’s new promise to never use AI-generated images may be looking too far back, and too little forward.
- How Manchester City not only had a bang in the Champions League, but also scored a PR brass own goal when they had to reduce plastic consumption in the stadium in 2022
- That Petter is wrong when he believes that services such as Grønnvaskingkompasset can only give good advice on how to improve the text technically, and cannot write a motivating text with the brand’s tone of voice.
Can also be heard in:
💚 Spotify: https://open.spotify.com/show/3V96Zk1YHYlfXG0LVgciIA
💚 Apple: https://podcasts.apple.com/us/podcast/gull-og-grønne-skoger/id1731334224
