YRF Ban: Gaurav Khanna, Ashnoor Kaur & Mridul Tiwari – What Happened?

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Understanding ad placements ⁣is crucial for maximizing your campaign’s reach and impact. Different ad positions offer unique benefits, influencing how many people see your​ ads and how they interact with​ them. Let’s break⁣ down​ some common ad placements and what makes them effective.

In-article ads seamlessly integrate within the content ‍of a webpage. They generally perform well because they’re contextually relevant to⁣ what the user is⁤ already reading. You’ll often see these in​ 300×250 or similar sizes.

Above-the-fold (ATF)‌ ads appear at the ⁢vrey top of a webpage, before a user needs to scroll. These placements ‌command high visibility, making them ideal for brand awareness. Common ⁣sizes include 970×250 and 300×600.

Below-the-fold (BTF) ads are located further down the page, requiring users to scroll to see them. While they have⁢ lower ‍initial visibility, they can still be effective, especially if the content is engaging. Sizes⁣ like 300×600 are frequently⁢ used.

Leaderboard ads,⁤ frequently enough 728×90 ⁣or ⁢970×90 in size, typically appear at the top of a webpage. They are highly visible and ⁢effective for driving brand recognition.‍ consider these for broad reach.

Sidebar ads, usually 300×250 or 160×600, are placed along the sides of a webpage.​ They offer consistent visibility without disrupting the main ​content flow. These are great for retargeting.

Mobile banner ads are specifically ‍designed‍ for smaller screens. common sizes include 320×50, ​300×50, ‌and 320×100. Ensure your creative is optimized for ‍mobile viewing.

Native ads blend seamlessly⁢ with the surrounding content, appearing as if‌ they are part of the editorial experience. They often‍ have higher engagement rates due to their non-intrusive nature.

Here’s a quick overview of key considerations:

• Visibility: ATF⁣ ads have the ‌highest ‌visibility, while BTF ads‍ require scrolling.
• Context: In-article ads benefit ⁢from contextual relevance.
• Size: Different sizes suit different placements and devices.
• mobile ‍Optimization: Always optimize creatives for mobile.

Remember that testing different