Miracle on Madison: Shop for a Cause and Support Pediatric Cancer Research in 2024
are you looking for a meaningful way too kick off the holiday season? On Saturday, December 7th, 2024, Madison Avenue transforms into a hub of generosity and festive cheer for the 39th annual Miracle on Madison fundraiser. This beloved New York City tradition offers you the chance to shop at luxury retailers and directly support groundbreaking pediatric cancer research at Memorial Sloan Kettering (MSK) through MSK Kids.
this isn’t just a shopping event; it’s a community coming together to make a real difference in the lives of children and their families.Let’s dive into everything you need to know to participate and maximize your impact.
A Tradition of Giving
Miracle on Madison began in 1986 as a small effort to support MSK Kids. Over the decades, it has blossomed into a major fundraising event, raising millions of dollars for vital research and patient care. The event is a collaborative effort between Madison Avenue’s Business Improvement District (BID) and participating retailers, demonstrating a powerful commitment to philanthropy.
This year,over 73 stores along Madison Avenue,from East 57th to East 86th Streets and adjoining side streets,will be participating. It’s a fantastic opportunity to find unique gifts while knowing your purchases are contributing to a worthy cause.
What to Expect on Miracle Saturday
Imagine strolling down a beautifully decorated Madison Avenue, lined with blue and white balloons. You’ll find more than just shopping opportunities. Here’s a glimpse of what awaits you:
* Exclusive “Miracle” Gifts: Participating stores will feature special items and promotions designated as “miracle” gifts.
* Festive Atmosphere: Enjoy holiday carolers spreading cheer throughout the avenue.
* Delicious Treats: Warm up with hot beverages and indulge in tasty treats offered by various businesses.
* Therapy Dog Visits: Meet the adorable and comforting MSK Caring Canines therapy dog team.
* Generous Donations: Each participating store will donate 20% of its sales (up to $15,000) to MSK kids.
Participating Retailers: A Who’s Who of Luxury
A wide array of renowned brands are joining the effort. Here’s a selection of the stores participating in Miracle on Madison 2024:
* Alice + Olivia
* Anine Bing
* Etro
* Favorite Daughter
* Giorgio Armani
* J.Crew Women’s Collection
* Jenni Kayne
* Jimmy Choo
* La Maison du Chocolat
* LoveShackFancy
* Manolo Blahnik
* Max Mara
* ME+EM
* Missoni
* Oscar de la Renta
* Paige
* Parfums de Marly
* Ralph Lauren
* SEE Eyewear
* Staud
* Tanya Taylor
* Thom Browne
* Ulla Johnson
* Veronica Beard
* Vince
* Wellness + Studio
* Zadig & Voltaire
* Zimmermann
See the full list of participating stores on the Madison Avenue BID website. (This link will be updated closer to the event date.)
Supporting MSK Kids: Where Your Money Goes
MSK Kids is the pediatric program at Memorial Sloan Kettering Cancer Center, dedicated to the diagnosis and treatment of childhood cancers. Your contribution through Miracle on Madison directly supports:
* Cutting-Edge Research: Funding innovative research to develop new and more effective treatments. Learn more about MSK’s pediatric cancer research.
* Patient Care: Providing extensive and compassionate care to children and their families.
* Support Services: Offering vital emotional, psychological, and financial support to families navigating a cancer diagnosis.
* Child Life Programs: Creating a nurturing and supportive environment for young patients during treatment.
event Details
Date: Saturday, December 7th, 20










