Adorable Pom Pom Pom Pom: Fluffy Pomeranian Peeks at Dad in Kotatsu with Oden – A Must-See for Dog Lovers

The Internet’s Newest Canine Sensation: Meet Oden, the Pomeranian Stealing Hearts from Under the Kotatsu

In the quiet corners of Japanese social media, a tiny Pomeranian named Oden has turn into an overnight sensation, captivating audiences with his adorable antics and expressive personality. The latest viral moment—captured in a now-famous photo—shows Oden peeking out from under a kotatsu (a traditional Japanese heated table) with one eye half-open, as if slyly checking on his owner. The image, shared by the popular pet account @tatami_20160605, has reignited global fascination with Japan’s pet culture, where dogs like Oden are not just companions but internet stars in their own right.

With over 132,000 likes and nearly a million views on the original post alone, Oden’s “side-eye” moment has struck a chord with dog lovers worldwide. But who is this fluffy little celebrity, and why has his latest photo resonated so deeply? The answer lies in a mix of cultural nostalgia, the universal appeal of pets, and the power of social media to turn everyday moments into viral phenomena.

Who Is Oden?

Oden is a one-year-old Pomeranian whose rise to fame began on the X (formerly Twitter) account @tatami_20160605, run by an anonymous owner who documents the daily lives of Oden and his sibling, a dog named Chawan. The account, which has amassed over 200,000 followers, offers a glimpse into the cozy, quintessentially Japanese life of these two fluffy companions. From celebrating birthdays to playful jumps and lazy afternoons under the kotatsu, Oden’s content is a masterclass in the kind of wholesome, relatable pet moments that resonate across cultures.

Pomeranians, a breed known for their small size, fluffy coats, and lively personalities, have long been a favorite among pet owners in Japan and beyond. According to the American Kennel Club, Pomeranians are the 23rd most popular dog breed in the United States, prized for their intelligence and adaptability. In Japan, where urban living often means smaller spaces, their compact size makes them an ideal companion. Oden’s popularity is part of a broader trend of pet influencers gaining traction on social media, where their antics provide a much-needed dose of joy and escapism.

The Viral Appeal of the “Side-Eye” Moment

Oden’s latest viral photo is a perfect storm of cuteness and relatability. The image shows him partially hidden under a kotatsu, a traditional Japanese heated table that becomes a cozy refuge during the colder months. With one eye barely open, Oden appears to be giving his owner—or “Papa,” as he’s affectionately called—a skeptical, almost judgmental look. The expression is so human-like that it’s easy to imagine him thinking, “What do you want now?”

This kind of anthropomorphism—the attribution of human traits to animals—is a key driver of pet content’s viral success. Studies have shown that people are more likely to engage with and share content that evokes strong emotional responses, and few things tug at the heartstrings like a pet that seems to “understand” human emotions. A 2023 report by Statista found that pet-related content is among the most shared on social media, with videos and photos of animals receiving up to 30% more engagement than other types of posts.

Oden’s “side-eye” moment is likewise deeply rooted in Japanese culture. The kotatsu, a staple in many Japanese households during winter, is more than just a piece of furniture—it’s a symbol of warmth, family, and togetherness. For many Japanese people, the image of a dog snuggling under a kotatsu evokes a sense of nostalgia and comfort. By combining this cultural touchstone with Oden’s expressive face, the photo taps into a collective desire for simplicity and connection in an increasingly digital world.

From Japan to the World: The Global Love for Pet Influencers

Oden is far from the first pet to achieve internet fame, but his rise reflects a growing global appetite for pet-centric content. In Japan, pets like Maru the Shiba Inu and Tuna the “Chiweenie” (a Dachshund-Chihuahua mix) have become international stars, amassing millions of followers and even landing brand deals. These pets often serve as ambassadors for their breeds, showcasing their unique personalities and quirks in a way that resonates with audiences worldwide.

The appeal of pet influencers extends beyond mere entertainment. In a world where social media can often feel divisive or overwhelming, pets offer a universal language of joy and innocence. A 2024 study published in the journal Computers in Human Behavior found that viewing pet-related content can reduce stress and increase feelings of happiness, even among people who don’t own pets themselves. For Oden’s followers, his photos and videos provide a daily dose of positivity, a brief escape from the stresses of modern life.

Oden’s owner, who remains anonymous, has cultivated a loyal following by sharing not just the highlights but the everyday moments of Oden’s life. From celebrating his first birthday in February 2026 to capturing his playful jumps and lazy naps, the account offers a window into the simple joys of pet ownership. This authenticity is a key factor in Oden’s appeal—his content feels genuine and unfiltered, a refreshing contrast to the polished, often staged content that dominates social media.

The Business of Being a Pet Influencer

While Oden’s content is undeniably cute, it’s also part of a larger ecosystem where pets have become lucrative influencers. Brands are increasingly partnering with pet accounts to promote products, from pet food and toys to luxury accessories and even travel destinations. According to a 2025 report by Business Insider, the pet influencer market is now worth an estimated $1.5 billion globally, with top pet accounts earning six-figure sums annually through sponsorships, merchandise, and ad revenue.

For Oden’s owner, the account is likely a passion project rather than a full-time business—at least for now. However, the potential for monetization is clear. Brands targeting pet owners, particularly in Japan, could spot Oden as an ideal ambassador. His content aligns with the growing trend of “pet humanization,” where owners treat their pets as family members, investing in high-quality food, accessories, and even healthcare. A 2026 survey by J.P. Morgan found that Japanese pet owners spend an average of ¥300,000 ($2,000 USD) annually on their pets, a figure that has risen steadily over the past decade.

Despite the commercial potential, Oden’s owner has so far kept the account focused on the dogs’ personalities and daily lives. This approach has endeared him to followers, who appreciate the lack of overt advertising. In an era where influencer culture can feel transactional, Oden’s content stands out for its authenticity and warmth.

Why Oden’s Story Matters

At its core, Oden’s story is about the power of small, everyday moments to bring joy and connection. In a world that often feels fast-paced and fragmented, his photos and videos offer a reminder of the simple pleasures in life—whether it’s snuggling under a kotatsu, celebrating a birthday with a sibling, or giving a playful “side-eye” to a loved one. For his followers, Oden is more than just a cute dog; he’s a symbol of comfort, companionship, and the universal love for pets.

Oden’s rise also highlights the growing influence of Japanese pet culture on the global stage. From the popularity of kawaii (cute) aesthetics to the emphasis on cozy, minimalist living, Japan’s pet trends are resonating with audiences worldwide. Oden’s content, with its blend of cultural nostalgia and universal appeal, is a perfect example of how pets can bridge cultural divides and bring people together.

As social media continues to evolve, pets like Oden will likely play an even larger role in shaping online culture. Their ability to evoke emotion, spark conversation, and provide a sense of community makes them uniquely suited to the digital age. For now, Oden’s followers can look forward to more of his adorable antics, as his owner continues to share the ups and downs of life with this lovable Pomeranian.

What’s Next for Oden?

With his growing popularity, Oden’s future looks bright. His owner has hinted at more content to arrive, including potential collaborations with pet brands and even a possible expansion into other social media platforms. For now, fans can follow his journey on X at @tatami_20160605, where latest photos and videos are posted regularly.

The next milestone for Oden could be his second birthday in February 2027, which is sure to be celebrated with the same enthusiasm as his first. Until then, followers can expect more of the cozy, heartwarming moments that have made him a star—whether it’s another peek from under the kotatsu, a playful jump, or simply a lazy afternoon nap.

Key Takeaways

• Oden is a one-year-old Pomeranian whose viral “side-eye” photo from under a kotatsu has captivated social media, amassing over 132,000 likes and nearly a million views.
• Pomeranians are a popular breed in Japan and globally, prized for their small size, intelligence, and adaptability to urban living.
• The kotatsu is a cultural symbol in Japan, representing warmth, family, and coziness, which adds to the photo’s nostalgic appeal.
• Pet influencers like Oden tap into universal emotions, offering stress relief and joy to followers worldwide, as supported by studies on the psychological benefits of pet content.
• The pet influencer market is booming, with brands increasingly partnering with pet accounts to promote products, reflecting the trend of “pet humanization.”
• Oden’s content stands out for its authenticity, focusing on everyday moments rather than overt advertising, which has endeared him to a loyal following.

FAQ

1. Who is Oden?

Oden is a one-year-old Pomeranian who has gained fame on social media for his adorable photos and videos, particularly his expressive “side-eye” moments. He is featured on the X account @tatami_20160605, which documents his life alongside his sibling, Chawan.

2. What is a kotatsu?

A kotatsu is a traditional Japanese heated table, often used during the colder months. It consists of a low table frame covered by a heavy blanket or futon, with a heat source underneath. The kotatsu is a symbol of warmth and family togetherness in Japanese culture.

3. Why has Oden’s photo gone viral?

Oden’s photo has gone viral due to a combination of factors: his expressive “side-eye” expression, the cultural significance of the kotatsu, and the universal appeal of pets. The image evokes a sense of nostalgia and comfort, resonating with audiences worldwide.

4. How popular are pet influencers?

Pet influencers are a growing trend on social media, with top accounts earning six-figure sums annually through sponsorships, merchandise, and ad revenue. The pet influencer market is estimated to be worth $1.5 billion globally, reflecting the increasing humanization of pets and the demand for pet-related content.

5. What makes Pomeranians special?

Pomeranians are a small breed known for their fluffy coats, lively personalities, and intelligence. They are highly adaptable to urban living, making them a popular choice for pet owners in Japan and around the world. Their expressive faces and playful nature also make them ideal subjects for social media content.

6. How can I follow Oden’s journey?

You can follow Oden’s journey on X (formerly Twitter) at @tatami_20160605, where his owner regularly posts photos and videos of his daily life. The account offers a mix of adorable moments, cultural insights, and the simple joys of pet ownership.

As Oden continues to charm audiences worldwide, his story serves as a reminder of the power of pets to bring joy, connection, and a little bit of magic to our lives. Whether you’re a dog lover, a fan of Japanese culture, or simply someone who appreciates a good dose of cuteness, Oden’s content is sure to brighten your day. Share your favorite Oden moments in the comments below, and don’t forget to follow his adventures for more heartwarming updates!