Apple has expanded language support in App Store Connect, enabling developers to provide localized metadata for 11 new languages, bringing the total number of supported localizations to 50. This update, announced on March 31, 2026, focuses on helping apps reach more users worldwide, with particular emphasis on India.
The newly supported languages are Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Slovenian, Tamil, Telugu, and Urdu. Developers can now localize app names, descriptions, screenshots, preview videos, and other metadata directly through App Store Connect. When users browse the App Store in one of these languages, they will see the localized product page, improving discoverability, and conversion.
Apple similarly released new localized App Store download badges for each of the 11 languages, which developers can use in external marketing materials, websites, and advertising campaigns to reduce trust friction and enhance credibility.
According to Apple’s official announcement, this expansion represents one of the most significant localization updates in App Store history. The company states that localization is not merely translation but a relevance lever—localized app names and subtitles shape search and browse results, whereas localized screenshots align with cultural expectations to improve conversion rates.
For developers targeting India, nine of the eleven new languages are Indian languages, offering immediate opportunities to connect with users who may not be served by English-first metadata. Apple advises starting with high-impact elements like app name, subtitle, and the first screenshot before expanding to full localization.
Developers can add localized metadata with their next version submission for each supported platform. Guidance on how to localize app information, expand to new markets, and download the new localized App Store badges is available through Apple Developer resources.
The update went into effect on March 31, 2026, and is accessible to all developers using App Store Connect. Apple encourages developers to leverage this expansion to tap into high-growth markets and improve organic downloads through strategic App Store Optimization (ASO).
As of the announcement date, the total number of supported localizations in App Store Connect reached 50, up from 39 prior to the update. This marks a significant step in Apple’s effort to produce the App Store more accessible across diverse linguistic and cultural regions.
To learn more about localizing app information, visit Apple’s official help page. For guidance on expanding apps to new markets and downloading localized marketing badges, developers can refer to the Apple Developer website and App Store Marketing Guidelines.
Stay updated on future App Store Connect developments by checking the Apple Developer News section regularly. Share your experiences with app localization in the comments below, and help fellow developers navigate this opportunity to reach global audiences.