Heineken France Announces Assistant Trade Marketing Role in Rueil-Malmaison
Heineken France is currently seeking an Assistant Trade Marketing GMS (Grandes et Moyennes Surfaces – large and medium-sized retailers) to join its Commerce – Sales – ALI department in Rueil-Malmaison. This fixed-term contract (CDD) position offers a valuable opportunity to contribute to the execution of trade marketing and merchandising operations for a leading beverage company. The role is positioned as a pivotal link between various internal teams and external partners, requiring strong organizational and communication skills. Heineken France encompasses both Heineken Entreprise, the brewer of iconic brands like Heineken, Desperados, Affligem, and Pelforth, operating three breweries within France, and France Boissons, the distributor serving the on-premise channel.
The Assistant Trade Marketing GMS will play a crucial role in supporting the implementation of trade marketing strategies across a diverse portfolio of brands, including Heineken, Desperados, Affligem, Gallia, Lagunitas, Pelforth, Fischer, and Mort Subite. This position demands a proactive individual capable of managing multiple projects simultaneously and collaborating effectively with category managers, marketing teams, agencies, and external vendors. According to Heineken’s corporate website, the company operates globally, with a strong commitment to sustainability and responsible consumption. Heineken’s global presence underscores the significance of its French operations within the broader corporate structure.
Key Responsibilities and Project Management
The core of this role revolves around assisting in the execution of trade marketing activations. This includes independently managing operations for various retail chains, working in close collaboration with category managers. A significant aspect of the position involves briefing creative agencies, overseeing operational aspects of campaigns, and ensuring alignment with overall marketing objectives. The Assistant Trade Marketing GMS will be responsible for managing agency briefs, encompassing the creation of visual assets for campaigns, brand communication materials, and radio spots, working in tandem with both creative agencies and the internal marketing team.
The position requires a high degree of organizational skill and the ability to manage projects effectively, adhering to strict deadlines although handling multiple tasks concurrently. Strong interpersonal skills and a proactive approach to problem-solving are essential. The role’s cross-functional nature necessitates effective communication with a wide range of stakeholders, including category management teams, marketing professionals, trade marketing specialists, legal counsel, creative agencies, and external service providers. Heineken France, as detailed on the French government’s business directory, is officially registered as HEINEKEN FRANCE (HF) with a SIREN number of 32873075900045 and located at 2 RUE DES MARTINETS, 92500 RUEIL-MALMAISON. Details on Heineken France’s legal registration can be found on the official French business registry.
Required Skills and Qualifications
Candidates for the Assistant Trade Marketing GMS position should be currently enrolled in a Master 2/BAC+5 program at a business school, IAE (Institut d’Administration des Entreprises), or university. Prior internship experience, particularly within the food and beverage industry, is highly desirable. The role demands a creative mindset coupled with a keen attention to detail and proficiency in Microsoft PowerPoint. While advanced Excel skills are not explicitly required, a comfortable level of data analysis is expected.
Beyond technical skills, Heineken France seeks individuals who are organized, adept at project management, and capable of consistently meeting deadlines. A strong ability to build relationships and proactively contribute ideas is also valued. The company emphasizes the importance of aligning with its core values and overall company culture. Potential applicants are encouraged to explore Heineken’s career site, LinkedIn page, and YouTube channel to gain further insights into the company’s values and diverse career opportunities. Heineken’s LinkedIn page provides a glimpse into the company’s culture and employee perspectives.
The Recruitment Process
The recruitment process for the Assistant Trade Marketing GMS position consists of a manager interview. This initial interview will assess the candidate’s qualifications, experience, and cultural fit within the Heineken France organization. The company highlights its commitment to fostering an inclusive and family-oriented work environment, emphasizing innovation, tradition, and conviviality. Heineken France also offers a range of employee benefits, including integration programs, professional development opportunities, flexible work arrangements, health insurance, and vacation bonuses.
Heineken’s presence in France is substantial, with France Boissons serving as a key distribution partner for establishments in the hospitality sector. Information on Heineken Entreprise in Rueil Malmaison is available through PagesJaunes, a French business directory. The company’s commitment to responsible drinking and sustainable practices is a core tenet of its operations, reflecting a broader industry trend towards environmental and social responsibility. According to Societe.com, Heineken Entreprise (company number 414842062) is based in Rueil-Malmaison. Further details on Heineken Entreprise’s financial information can be found on Societe.com.
The Assistant Trade Marketing GMS position represents a compelling entry point for aspiring marketing professionals seeking to gain experience within a dynamic and globally recognized organization. The role offers a unique opportunity to contribute to the success of iconic brands and develop valuable skills in trade marketing, project management, and cross-functional collaboration. The company’s emphasis on employee development and a positive work environment further enhances the appeal of this opportunity.
Key Takeaways:
- Heineken France is seeking an Assistant Trade Marketing GMS for a fixed-term contract in Rueil-Malmaison.
- The role involves supporting trade marketing operations and collaborating with various internal and external stakeholders.
- Candidates should have a Master’s degree in progress and prior internship experience, ideally in the food and beverage industry.
- The recruitment process includes a manager interview.
The next step in the recruitment process is the manager interview. Interested candidates are encouraged to apply through Heineken France’s career portal. We invite readers to share their thoughts and experiences with Heineken’s brands and recruitment processes in the comments below.
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