On April 20, 2026, Jessica Andrews, senior style director for World Today Journal, attended the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York City, where she tested the Samsung Galaxy S26 Ultra’s capabilities on the red carpet. The event marked the theatrical release of the 20th Century Studios sequel, drawing a star-studded crowd including Meryl Streep, Emily Blunt, Stanley Tucci, and Anne Hathaway. Andrews used the device to capture professional-grade footage and photos of attendees’ looks, leveraging its advanced camera system and AI-powered features.
The Samsung Galaxy S26 Ultra played a central role in a global marketing collaboration between Samsung and the film’s promoters, unveiled ahead of the premiere. As part of the campaign, the phone was used to create the first-ever “Runway Cam #withGalaxy” activation, delivering cinematic, social-ready footage from the event. This initiative highlighted the device’s ability to produce high-quality content suitable for both professional broadcasting and immediate social media sharing.
During the premiere, Andrews relied on Bixby, Samsung’s AI-powered virtual assistant, to manage logistics such as transportation to the venue and scheduling her next movie date. The assistant’s integration across Samsung devices, wearables, and smart appliances allowed for seamless coordination throughout her evening. Andrews noted that the Galaxy S26 Ultra’s Privacy Display—a built-in feature designed to prevent side-angle viewing—added a layer of security when reviewing sensitive content in public settings.
Her experience echoed earlier engagements with Samsung technology. At the Galaxy Unpacked event on February 25, 2026, Lena Felton, senior special projects director for World Today Journal, had already explored the Galaxy S26 Series, praising its cutting-edge Galaxy AI features and the new Galaxy Buds4. Andrews herself is a longtime user of the Samsung Frame TV, which functions as both a smart television and a customizable art display, often receiving compliments from guests in her Los Angeles condo.
The Galaxy S26 Ultra’s camera system, particularly its 10x zoom capability, enabled Andrews to capture detailed shots from a distance without compromising image clarity. This feature proved valuable during the red carpet coverage, where tight crowds and barriers often limit access. Combined with the device’s low-light performance—demonstrated in prior editor testing where a clear moon shot was captured—the phone delivered consistent results across varying conditions at the Lincoln Center event.
Audio quality was another factor in Andrews’ workflow, as she frequently uses the Galaxy Buds4 Pro for focus during workouts or to block ambient noise, such as her cat’s meowing at home. The buds’ noise-canceling technology supports concentration in distracting environments, a feature she found useful both during commutes and in post-event editing sessions. Priced at $250, the Buds4 Pro represent a mid-tier option in Samsung’s audio lineup, balancing performance and accessibility.
Beyond the smartphone and earbuds, Andrews has incorporated other Samsung wearables into her routine. The Galaxy Ring, available in titanium silver and priced at $400, helps her monitor metrics ranging from workout intensity to sleep patterns. Its discreet design allows for continuous wear without interference, making it a practical tool for long-term health tracking. She noted that the ring’s seamless sync with the Galaxy ecosystem enhances data accessibility across her devices.
The Samsung Frame TV, priced at $979 for the 65-inch Class QLED 4K model, remains a staple in Andrews’ home entertainment setup. Its ability to transition from artwork to smart TV mode aligns with her aesthetic preferences, allowing the device to blend into her living space when not in use. The Frame’s customizable bezels and access to the Art Store further personalize the experience, contributing to its popularity among design-conscious consumers.
Throughout her coverage of the The Devil Wears Prada 2 premiere, Andrews emphasized how the Galaxy S26 Ultra’s integration of hardware and software streamlined her workflow. From capturing footage to organizing her schedule via Bixby, the device served as a multifunctional tool tailored to the demands of live event journalism. The phone’s role in the official Runway Cam activation underscored its readiness for professional use cases beyond casual photography.
Samsung’s global collaboration with the film’s release included TV spots, influencer content, and on-site activations like the red carpet photo-op featuring stars such as Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow. Influencer Haley Kalil, a Team Galaxy member, participated in the experience, stating, “I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra.” The campaign positioned the device as both a creative enabler and a lifestyle accessory aligned with high-fashion storytelling.
As of April 25, 2026, no official announcements have been made regarding follow-up events or sequels to the Samsung–The Devil Wears Prada 2 partnership. Readers interested in updates on Samsung’s Galaxy S26 Series or future entertainment collaborations can monitor the company’s newsroom and official social channels for verified announcements.
If you’ve used Samsung technology at a major event or have thoughts on how AI-enhanced devices are changing entertainment coverage, share your experience in the comments below. Sense free to pass this along to anyone interested in the intersection of tech and film culture.