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Understanding ad placements is crucial for maximizing your campaign’s reach and impact. Different ad positions offer unique benefits, influencing how many people see your ads and how they interact with them. Let’s break down some common ad placements and what makes them effective.
In-article ads seamlessly integrate within the content of a webpage. These ads generally perform well because they’re contextually relevant to what the user is already reading. You’ll often see these in 300×250 and 300×600 sizes.
Above-the-fold (ATF) ads appear at the top of a webpage, visible without scrolling. These placements command high visibility, making them ideal for brand awareness. Common sizes include 970×250 and 300×600.
Below-the-fold (BTF) ads are located further down the page, requiring users to scroll to see them. While they have lower initial visibility, they can still be effective, especially for users who are highly engaged with the content. You’ll find these in 300×250 and 300×600 formats.
Leaderboard ads, typically 728×90 or 970×90, are often placed at the top of a webpage, similar to ATF ads. They are excellent for broad reach and brand messaging.
Sidebar ads, usually 300×250 or 160×600, appear along the sides of a webpage.They offer consistent visibility as users scroll. These are great for retargeting or promoting specific products.
Mobile ads are specifically designed for smaller screens. These come in various sizes, including 320×50, 300×50, and full-screen interstitials. Optimizing for mobile is essential, as a notable portion of web traffic now comes from mobile devices.
Native ads blend seamlessly with the surrounding content, appearing as if they are part of the editorial flow.These ads frequently enough have higher engagement rates as they don’t disrupt the user experience.
Here’s a quick overview of key considerations:
- Visibility: ATF ads have the highest visibility, while BTF ads require scrolling.
- Context: In-article ads benefit from contextual relevance.
- Engagement: Native ads frequently enough drive higher engagement due
