New Zealand’s App Landscape: A Deep Dive into 2025’s Top Downloads & Usage
New Zealanders are increasingly reliant on their mobile devices, and the app ecosystem reflects a fascinating blend of global trends and uniquely local preferences. As we close out 2025, a clear picture emerges of what’s capturing the attention – and downloads – of Kiwi users. This report analyzes the top app charts across Apple’s platforms, revealing insights into dialog, entertainment, education, and gaming habits.
short-form social platforms have firmly established themselves in mainstream new Zealand use, setting the stage for a dynamic app market. Let’s break down the key findings.
ChatGPT Dominates the Conversation – and Downloads
Artificial intelligence has exploded in popularity, and ChatGPT is leading the charge in New Zealand. It topped the charts as the most downloaded free app on both iPhone and iPad. This demonstrates a strong appetite for AI-powered tools amongst Kiwi users.
Here’s a closer look at the top free apps:
Top Free iPhone Apps:
* ChatGPT
* 2degrees NZ (Local Telco)
* Threads (Meta)
* Temu (Chinese Marketplace)
* Z Energy App
* WhatsApp Messenger
* Google
* TikTok
* New World NZ (Grocery)
* Instagram
Top Free iPad Apps:
* ChatGPT
* YouTube
* Netflix
* Amazon Prime Video
* Disney+
* Google Chrome
* TikTok
* Simply Draw
* Canva
* Spotify
The consistent presence of streaming services like YouTube, Netflix, and Disney+ highlights the continued demand for on-the-go video entertainment. Moreover, the inclusion of local apps like 2degrees and New World demonstrates a preference for convenience and integration with everyday services.
Local Needs Drive Paid App Choices
When New Zealanders are willing to pay for an app, their choices reveal a focus on practical, locally-relevant tools. Navigation, learning, and language are key areas of investment.
top Paid iPhone Apps:
* NZ Driving Theory Test
* NZ Topo50 South Island
* NZ Topo50 North Island
* Te Aka Māori Dictionary
* Shadowrocket
* Monash FODMAP Diet
* NZ Learners Driving Test
* The Great White App
* Squeezy
* Procreate pocket
The dominance of driving theory apps and topographic maps speaks to New Zealand’s unique geography and the importance of safe driving. notably, Te Aka Māori Dictionary showcases a growing interest in preserving and learning the Māori language.
Top Paid iPad Apps:
* Procreate
* Procreate dreams
* forScore
* ToonSquid
* Nomad sculpt
* AnkiMobile Flashcards
* Feather: Draw in 3D
* Book Creator for iPad
* Shadowrocket
* NZ Driving Theory Test
Creative and educational apps reign supreme on iPad, with Procreate leading the pack. This suggests iPad is favored for more in-depth creative projects and learning activities.
Gaming Remains a Core Engagement Driver
Mobile gaming continues to be a major force in New Zealand’s app ecosystem. Both free-to-play and premium titles consistently rank high in downloads and engagement.
Top Free iPhone Games:
* Block Blast!
* Roblox
* Clash Royale
* Township
* Offline Games – No Wifi Games
* Color Block Jam
* subway Surfers
* Kingshot
* Perfect Tidy
* Last War:Survival
Top Paid iPhone Games:
* Minecraft: Dream it, Build it!
* balatro
* Plague Inc.
* Stardew Valley
* Heads Up!
* Geometry Dash
* Bloons TD 6
* Papa’s Freezeria To Go!
* Purple Place - Classic Games
* After Inc.
Top Free iPad Games:
* Block Blast!
* Roblox
* Magic Tiles 3: Piano Game
* Perfect tidy
* Offline Games – No Wifi Games
* Mini Games: Calm & Chill
* Subway Surfers
* Goods Puzzle