The facility opened its doors to local families, providing a modernized space designed to accommodate a growing number of participants across Hampshire County. A formal ribbon-cutting ceremony and public opening event are scheduled for early September to mark the official launch of the site.
The new Hadley location offers advantages over previous sites with several distinct operational benefits. Frances Hall, director of Community Services at Community Action Pioneer Valley, noted that the site addresses long-standing logistical hurdles for local families seeking nutritional and developmental support.
“We’re right on the fare-free B43 bus line, and there’s plenty of free parking,” Hall said. “This will make a big difference to people who may have faced challenges with transportation to Community Action WIC sites in the past.”
Expanding Access Across Hampshire County
“Community Action’s WIC has been a cornerstone of healthy starts for families in our region for decades, and this new Hadley location improves access for families across Hampshire County,” BenEzra stated. “We look forward to welcoming families through these doors, where we can partner to improve each child’s health — and each family’s well-being and economic stability — through all that WIC offers, and by connecting them to other Community Action programs, like high-quality early childhood education and care, job training, or fuel assistance.”
The regional organization coordinates services across Franklin and Hampshire counties, alongside select portions of the North Quabbin region. Existing local offices operate in Orange, Greenfield, and now Hadley.
Nutrition Support and Family Resources
Enrolled participants receive a WIC EBT card configured for use at approved local grocery stores. Eligible purchases include staple items such as milk, cheese, yogurt, whole grains—including bread, oatmeal, and quinoa—and fresh fruits and vegetables. Beyond food purchasing power, the program integrates clinical and developmental guidance into routine visits.
Families meet regularly with specialized WIC staff and registered nutritionists to monitor childhood growth, assess developmental milestones, and obtain individualized dietary counseling. The program also provides comprehensive lactation management, offering breast and chestfeeding support from the initial prenatal consultation onward.
“WIC is much more than a food benefit program,” said Valerie O’Connell, WIC program director. “It helps families stretch their food budget by providing access to healthy foods, trusted nutrition information, personalized support, and valuable community resources that help children get a healthy start in life.”
How to Apply for WIC Services
Local households interested in determining eligibility or enrolling in the supplemental nutrition program can begin the process online through the Massachusetts WIC official state portal. Alternatively, applicants can contact local program administrators directly by calling (413) 376-1160 to speak with staff at the nearest regional office.
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