Dua Lipa is providing travelers with a curated look at her personal travel preferences through a new collaboration with Google Maps and her media platform, Service95. The pop star has released 12 comprehensive city guides, offering fans and travelers alike a look at her favorite dining, shopping, and leisure spots in six major global cities. This initiative integrates her personal recommendations directly into the Google Maps interface, allowing users to explore her preferred record stores, wine bars, and restaurants across Los Angeles, New York City, Tokyo, Mexico City, London, and her hometown of Prishtina.
The project represents a shift in how celebrity-endorsed travel content is delivered, moving from static blog posts to interactive, location-based digital experiences. According to official announcements from the Google Keyword blog, these guides include personal anecdotes and photographs taken by the singer herself. The collaboration also introduces a bespoke version of the Google Maps “Pegman” icon, which will appear in these specific cities to signify the curated nature of the locations.
How the Dua Lipa Travel Guides Function
The guides are hosted within the Google Maps application and on the Service95 website. Each list serves as a digital directory of Lipa’s “go-to” establishments, categorized by the type of experience, such as “date spots” or “record stores.” By utilizing the “Follow” feature on Google Maps, users can save these lists to their own accounts, ensuring the recommendations remain accessible during their travels. This functionality is intended to provide a more seamless transition from digital discovery to physical navigation.
The inclusion of personal notes and camera-roll imagery aims to differentiate these guides from generic travel aggregators. By grounding the recommendations in Lipa’s specific experiences, the project attempts to offer a more authentic connection to the cities featured. As noted by Service95, the selection process was designed to highlight both well-known landmarks and smaller, locally-focused businesses that the artist frequents during her global tours and personal time.
The Evolution of Service95 as a Lifestyle Brand
This partnership with Google Maps is the latest expansion for Service95, the media brand Lipa founded in 2021. Since its inception, the platform has functioned as a newsletter and editorial site covering culture, politics, and travel. By moving into the travel technology sector, the brand is diversifying its reach beyond traditional publishing. This move aligns with the artist’s broader strategy of positioning herself as a curator of lifestyle and cultural trends, a role she has cultivated through her book club and various brand partnerships.
Industry observers note that celebrity-driven travel content often relies heavily on brand sponsorship, but this specific collaboration emphasizes the integration of user utility. By choosing a mapping platform, the project targets a demographic that values practical, actionable information over purely aspirational travel content. The addition of the custom Pegman icon—a small, yellow character that typically assists with Street View navigation—serves as a branding touchpoint that makes the content immediately recognizable within the Google ecosystem.
Why These Cities Were Selected
The six cities featured—London, Los Angeles, New York City, Tokyo, Mexico City, and Prishtina—reflect the singer’s personal and professional trajectory. London serves as her home base, while Los Angeles and New York are primary hubs for her music career. Her inclusion of Prishtina, the capital of Kosovo, provides a personal look at her heritage and family roots, which she has frequently highlighted in past interviews and social media posts. The global distribution of these cities ensures that the travel guides appeal to a wide international audience.
According to the official Google Maps interface, the guides are updated periodically to ensure the information remains relevant to current travel trends. The project is expected to continue throughout the year, with the possibility of additional locations being added to the series. For those planning upcoming trips, the guides offer a structured way to experience these cities through the lens of a frequent traveler who spends a significant portion of her year on the road.
Looking Ahead: Future Updates and Accessibility
While there is no set timeline for when new city guides will be added to the collection, users can monitor the Service95 newsletter for announcements regarding future expansions. The current lists remain available for free within the Google Maps app for all users. Whether you are a fan of the artist’s music or simply looking for new recommendations in these major urban centers, the integration of these personal lists provides a unique, user-friendly tool for navigating the world’s most popular travel destinations.
We encourage readers to share their own experiences if they visit any of the locations featured in these guides. For further updates on this project or additional travel news, please follow our site and join the conversation in the comments section below.