The South Korean boy group ENHYPEN, known for their dynamic performances and rapidly growing international fanbase, recently released a dance practice video for their song “Sweet Venom.” Posted on March 14, 2026, the video is quickly gaining traction online, offering fans a closer look at the choreography behind the track. This release comes as ENHYPEN continues to build momentum following the success of their recent musical endeavors and solidifies their presence within the global K-pop landscape.
ENHYPEN, formed through the 2020 survival competition present I-LAND, has consistently captivated audiences with their powerful stage presence and diverse musical styles. The group—comprising members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki—debuted under BELIFT LAB, a joint venture between HYBE Corporation and CJ E&M. Their music often explores themes of youth, identity, and overcoming challenges, resonating with a broad demographic of listeners. The release of the “Sweet Venom” dance practice video provides a valuable insight into the dedication and precision that define ENHYPEN’s artistry.
“Sweet Venom” and ENHYPEN’s Continued Growth
The “Sweet Venom” dance practice video, available on the ENHYPEN official YouTube channel, showcases the intricate choreography of the song. The video allows fans to study the movements and appreciate the synchronization of the seven members. The song itself is part of a larger body of perform, demonstrating the group’s evolving musical direction. The choreography, known for its sharp lines and dynamic formations, is a key element of ENHYPEN’s performances and a significant draw for their fanbase. The video’s release is strategically timed to maintain engagement between album cycles and provide fans with fresh content.
HYBE, ENHYPEN’s parent company, has been actively expanding its reach in the global music market, particularly in the United States. According to a 2024 report by Billboard, HYBE’s Weverse platform, a social media platform central to the group’s fan interactions, is focusing on increasing its market awareness in the U.S. Billboard reported that Weverse had 10 million monthly active users, with 90% originating outside of South Korea. This demonstrates the growing international appeal of K-pop and the effectiveness of platforms like Weverse in fostering fan communities.
Weverse and the Fan Experience
Weverse plays a crucial role in ENHYPEN’s connection with their fans, known as ENGENE. The platform facilitates direct communication through live chats, exclusive content, and e-commerce opportunities. In May 2025, ENHYPEN utilized Weverse to livestream a showcase for their “Dark Blood” EP, attracting 2.4 million real-time viewers, as noted in the Billboard report. This highlights the platform’s capacity to host large-scale virtual events and engage fans globally. Weverse Shop allows fans to purchase merchandise, including branded light sticks, which are a staple of K-pop concerts. In 2024, Weverse Shop sold over 18 million pieces of merchandise, including Seventeen’s light sticks which retail for $64 in the United States.
Recently, Weverse launched “Weverse Mode” in the United States, offering exclusive, made-to-order merchandise. The first artist release under this initiative was an ENHYPEN Halloween collection, available from October 2, 2025, to October 31, 2025. The Weverse US store offered a 48-hour promotion with 15% cash back on eligible purchases during the initial release period. This initiative demonstrates Weverse’s commitment to providing unique and personalized experiences for fans in the U.S. Market. Shipping is currently limited to the continental United States, including Alaska and Hawaii.
ENHYPEN’s Global Tour and Future Plans
Looking ahead, ENHYPEN is preparing for their “WALK THE LINE” world tour, with scheduled performances in the U.S. And Europe in August and September 2026. Weverse announced the tour, detailing region-specific reservation schedules for ticket purchases. This tour represents a significant step in ENHYPEN’s global expansion, allowing them to connect with fans in key international markets. The group’s continued success is fueled by their dedicated fanbase and strategic use of platforms like Weverse to foster engagement and deliver unique experiences.
The increasing popularity of K-pop is driving growth on platforms like Weverse, with users spending an average of 250 minutes on the platform and visiting 10.2 days per month in 2025, up from 171 minutes and 9.2 days in 2022. Traffic has similarly seen significant increases in Africa (47%) and the Middle East (25%), indicating a broadening global reach for K-pop and its associated platforms. This trend suggests that ENHYPEN, along with other K-pop groups, are well-positioned to continue expanding their international presence and solidifying their influence in the global music industry.
The release of the “Sweet Venom” dance practice video is just one example of ENHYPEN’s ongoing efforts to connect with fans and showcase their artistry. As the group prepares for their world tour and continues to explore new musical directions, they remain a prominent force in the ever-evolving world of K-pop. Fans can expect further updates and announcements regarding tour dates and future releases through official ENHYPEN channels and the Weverse platform.
The next confirmed event for ENHYPEN is the commencement of their “WALK THE LINE” world tour in August 2026. Stay tuned to official Weverse announcements for specific dates and ticketing information. What are your thoughts on ENHYPEN’s latest release? Share your opinions in the comments below and be sure to share this article with fellow ENGENE!