The Indian sports streaming platform,FanCode, has secured the exclusive broadcast rights for the GENERALI Hexagon Cup 2026 in India, bringing the innovative padel tournament to Indian audiences.
The inaugural Hexagon Cup will take place from January 28 to February 1,2026,at Madrid’s Caja Mágica. The tournament features a unique team-based format and includes the world’s top padel players.
The Hexagon Cup will showcase 18 of the world’s top 20 players, including eight of the men’s top 10 and the entire female top ten. confirmed athletes include Agustín Tapia, Arturo Coello, Gemma Triay, and Delfina Brea. See the full player list here.
The tournament’s format involves eight franchise teams competing over four days,culminating in the final rounds on Sunday. Each team comprises male, female, and next Gen players selected through a draft, creating balanced lineups and diverse playing styles.This format aims to combine top-level competition with entertainment.
team ownership includes prominent figures from sports and entertainment, such as Eva Longoria (eleven Eleven), Pierre Gasly (X Padel), Robert Lewandowski (RL9 Padel Team), Anthony Joshua (AD/vantage Padel Team), Andy Murray (AD/vantage Padel Team), and Kun Agüero (Krü Padel by Taktika).
FanCode’s exclusive coverage reflects the platform’s commitment to growing audiences for global sports in India. Padel is experiencing rapid growth in urban India, with estimates suggesting around one million Indians have tried the sport, primarily in cities like Mumbai, Bengaluru, Delhi-NCR, Hyderabad, and Pune. The sport is attracting a core group of regular players seeking social and fitness-focused activities.
Yannick Colaco, co-founder of FanCode, stated, “Padel is at a very exciting inflection point in India. We’re seeing strong interest from urban, affluent audiences who are discovering the sport both as participants and as fans. By bringing the Hexagon Cup 2026 exclusively to FanCode, we want to give Indian viewers access to the very best of global padel, the biggest stars, innovative formats, and world-class production, and play a role in accelerating the sport’s growth in the country.“
Astrid Thams, Commercial Managing Director at Hexagon, said, “Bringing the Hexagon Cup to India is a strategic step in establishing padel as a truly global sport. We want more people to experience the excitement of our tournaments,the talent of the world’s best players,and the innovation of our team-based format. Our goal is to build fan communities worldwide and bring padel to places where it hasn’t yet made a significant impact.“
Tim Godfrey, Strategic Advisor Broadcast and Media at Hexagon Cup, added, “india is one of the most exciting growth markets for padel right now, with strong momentum in participation and a rapidly emerging fan culture. Partnering with fancode is a powerful step for the Hexagon Cup, allowing us to reach new audiences through a platform that truly understands how Indian sports fans consume content today. We’re proud to bring the world’s best players and our unique team format to India,and to be part of the sport’s next chapter of global growth.“
The growth of padel in India is driven by increased participation,improved court facilities in major cities,and growing interest among younger demographics.
the GENERALI Hexagon Cup 2026 on FanCode will provide indian fans with access to top-level padel, solidifying FanCode’s position as a hub for both mainstream and emerging international sports.
What is Padel?
Padel is a racquet sport that combines elements of tennis, squash, and badminton. It is played on a smaller court enclosed by walls, allowing players to use the walls as part of the game. Padel is known for its social and accessible nature, making it a rapidly growing sport worldwide.Learn more about Padel here.
Key Takeaways
- FanCode has secured exclusive broadcast rights for the GENERALI hexagon Cup 2026 in India.
- The Hexagon Cup will take place in Madrid from January 28 to February 1, 2026.
- The tournament features the world’s top padel players and a unique team-based format.
- padel is gaining popularity in India, especially in urban areas.
- FanCode aims to accelerate the growth of padel in India through this exclusive coverage.