Hong Jin-kyung, the South Korean entertainer and YouTube personality, has emerged as a leading figure in the country’s digital content industry through her role as co-founder and representative of a rapidly growing YouTube production company. The agency, which began as a slight operation between Hong Jin-kyung and producer Lee Seok-ro, has expanded significantly in recent years, now occupying a 200-pyeong (approximately 661 square meter) office space on the 15th floor of a building in Seoul.
The company, originally named Honeybee Studio, rebranded to Creative Bum after its expansion and now manages the YouTube channels of numerous top-tier South Korean celebrities. According to verified reports from Korean media outlets, the production company represents high-profile personalities including Jang Yeon-ran, Lee Ji-hye, Choi Hwa-jung, Han Ga-in, Lee Kyung-kyu, and Baek Ji-young, positioning itself as a major player in the entertainment industry’s shift toward digital content creation.
The company’s growth has been particularly notable in the context of South Korea’s evolving media landscape, where traditional broadcast personalities are increasingly turning to YouTube to maintain and expand their audiences. Hong Jin-kyung’s own channel, “Study King True Genius Hong Jin-kyung,” served as the initial platform for the venture and continues to be a central part of the company’s portfolio.
Recent attention has focused on the company following the launch of singer Seo In-young’s YouTube channel, “Reformed Seo In-young,” which gained 400,000 subscribers within its first two weeks of operation. The rapid growth of the channel brought renewed scrutiny to Lee Seok-ro’s role as the channel’s producer, with some viewers commenting that his on-screen presence and voiceover function appeared disproportionately high compared to the featured artist.
In response to these concerns, Lee Seok-ro addressed the controversy directly on April 10, 2026, explaining that his increased involvement during the channel’s early stages was intentional to help establish the content’s direction and draw out Seo In-young’s authentic personality. He stated that as the channel matured, he planned to step back into a more supportive role behind the scenes.
Lee Seok-ro has previously earned recognition in the industry for his work with other entertainers, having been described in Korean media as a “Midas touch” figure for YouTube due to his success in helping Hong Jin-kyung, Jang Yeon-ran, and Han Ga-in grow their respective channels. His approach emphasizes close collaboration during the conceptual phase of a channel’s development, followed by a gradual reduction in on-screen presence as the content finds its audience.
The production company’s office relocation and expansion were showcased in a video posted to Hong Jin-kyung’s channel on April 16, 2026, where she expressed surprise at the scale of the growth, noting that what began as a two-person operation had evolved into a full-floor enterprise serving multiple celebrity clients. During the office tour, Hong Jin-kyung participated in a traditional blessing ceremony, inviting a Buddhist monk to sprinkle holy water throughout the new workspace as a gesture of good fortune for the company’s future endeavors.
As of April 2026, the company continues to operate as one of the most prominent YouTube content agencies in South Korea, representing a growing trend of established entertainers leveraging digital platforms to maintain creative control and direct engagement with fans. The firm’s trajectory reflects broader changes in the global media industry, where influencer-driven content and creator-led production models are reshaping how entertainment is produced and consumed.
For updates on the company’s future projects or any official statements regarding its talent roster, viewers are encouraged to follow the official YouTube channels of its represented artists or monitor announcements from the production company’s verified social media accounts.