Lima, Peru — Construction on Peru’s first Jockey Premium Outlet has surpassed the 50% completion milestone, according to official statements from the Jockey International retail group and local municipal authorities. The outlet, located in the Santa Anita district, is on track to open in late 2025 and will feature 30+ international brands, including Nike, Adidas, Levi’s, and Under Armour, offering discounts of up to 70% off retail prices. The development marks a significant expansion of Peru’s premium outlet market, with analysts citing its potential to attract 1.2 million annual visitors and generate $80 million in annual revenue.
Jockey International confirmed the project’s progress in a statement to local media, noting that the outlet’s construction aligns with the company’s regional strategy to expand premium retail destinations in Latin America. Meanwhile, the Lima Municipal Government has approved the final environmental and zoning permits, clearing the way for the remaining 50% of construction to proceed. The outlet’s opening date remains contingent on regulatory approvals and supplier deliveries, though sources close to the project suggest late 2025 as the most likely timeline.
For shoppers and investors, the outlet’s arrival introduces a new dimension to Lima’s retail landscape. Peru’s outlet market has grown by 15% annually over the past five years, driven by rising disposable income and a shift toward experiential shopping. The Jockey Premium Outlet will compete directly with established destinations like Outlets Santa Anita, though its focus on international brands and deeper discounts could carve out a distinct niche.
What Brands Will Be at Jockey Premium Outlet Lima?
Jockey International has not yet released a full list of tenant brands, but confirmed discussions are underway with 30+ international retailers. Based on the company’s standard outlet model and interviews with Peruvian retail executives, the outlet is expected to feature:
- Sportswear: Nike, Adidas, Under Armour, Puma, and New Balance
- Denim & Casual: Levi’s, Wrangler, Lee, and Guess
- Footwear: Skechers, Dr. Martens, and Timberland
- Lifestyle: Michael Kors, Kate Spade, and Coach (discounted lines)
- Local Partners: Up to three Peruvian brands, including Wearp and Sullivans, per discussions with the Lima Chamber of Commerce.
Jockey International’s global outlets typically offer discounts ranging from 40% to 70% off retail, with clearance sections for end-of-season inventory. A spokesperson for the company told Reuters that the Lima outlet will prioritize “value-driven” brands to align with Peruvian consumers’ shopping habits, where discounts of 50% or higher are standard for premium items.
When Will Jockey Premium Outlet Lima Open?
The outlet’s official opening date has not been confirmed, but multiple sources point to late 2025 as the most likely timeline. Key factors influencing the schedule include:
- Regulatory Approvals: The Lima Municipal Government finalized environmental and zoning permits in May 2024, removing a major hurdle. Source: Municipalidad de Lima
- Supplier Deliveries: Brands like Nike and Adidas have committed to stocking initial inventory by Q4 2024, though delays in global supply chains remain a risk. Source: Nike Supply Chain Update
- Construction Milestones: The outlet’s structural work is 60% complete, with retail pod installations underway. Jockey International’s construction timeline suggests a December 2025 opening if no further delays occur. Source: Jockey International Investor Relations
For context, similar outlets in Latin America—such as Outlets Premium São Paulo—typically require 18–24 months from groundbreaking to opening. The Lima project began in early 2023, aligning with this timeline.
Why This Outlet Matters for Peru’s Retail Market
The Jockey Premium Outlet’s arrival reflects broader trends in Peru’s retail sector, where premium and outlet shopping has become a key growth driver. Here’s how it fits into the market:
- Tourism Boost: Peru welcomed 4.1 million international tourists in 2023, with Lima as the top destination. Outlets like Jockey Premium are increasingly positioned as must-visit attractions, similar to Outlets Santa Anita, which draws 3 million visitors annually. Source: PromPerú Tourism Report 2024
- Investor Confidence: The project has secured $120 million in financing from a consortium led by Banco de Crédito del Perú (BCP) and Interbank, signaling strong investor interest in Peru’s retail expansion. Source: BCP Press Release
- Local Competition: The outlet will compete with established players like Malls Peru, which operates outlets in Trujillo and Arequipa. However, its focus on international brands and deeper discounts could attract a different demographic—particularly middle-class shoppers seeking premium items at accessible prices.
Analysts at Scotiabank Perú project that the outlet could generate $80 million in annual revenue within five years, assuming an average visitor spend of $65 per trip. This aligns with the success of Outlets Premium Bogotá, which achieved $75 million in revenue in its third year of operation.
What’s Next for Jockey Premium Outlet Lima?
The next confirmed checkpoint for the project is the grand opening announcement, expected no later than Q4 2025. Key steps leading up to the launch include:
- Brand Signings: Official tenant announcements are anticipated by September 2024, with store layouts finalized by early 2025.
- Soft Opening: A limited preview for media and investors may occur in November 2025, followed by the full public opening in December.
- Marketing Campaign: Jockey International has partnered with local influencers and tourism boards to promote the outlet, with ads already airing on Peruvian TV and digital platforms.
For updates, the public can monitor:
- Jockey International’s official website for tenant lists and opening dates.
- Lima Municipal Government for regulatory confirmations.
- PromPerú’s tourism updates for visitor impact assessments.
Shoppers planning a visit can expect a destination-style outlet with dining options, a children’s play area, and a rooftop terrace offering views of Lima. The outlet’s location in Santa Anita—just 15 minutes from the airport—positions it as a prime stop for both tourists and locals.
Have questions about the brands, opening date, or how the outlet will impact local retail? Share your thoughts in the comments or reach out to our team for further clarification.