#Lamborghini #reveals #logo #future #cars
Brand logos are one of their most important elements and from which they are identifiable. Well, Lamborghini redesigned its own and revealed that it will be present in all future cars.
After more than 20 years, the Lamborghini renewed its logo and visual identity, giving its trademark, the iconic emblem marked by an angry bull, a new look. The brand seeks, in this way, to promote its attributes, since the new image «better reflects the “courageous”, “unexpected” and “authentic” values of Lamborghini’s mission».
The new logo will be applied to all new Lamborghini cars.
The Italian manufacturer also created a new personalized font that “reflects the unmistakable lines and uniqueness of the cars”.
The first car to wear the new logo is expected to be the plug-in hybrid version of the Urus SUV, which is expected to be revealed in the coming months.
The logo itself is very similar to the previous version, but the shiny gold details have been replaced with a more subtle bronze. Furthermore, the name Lamborghini it is written in a “wider” font, “symbolizing the brand’s clear identity”.
For the first time, the bull will appear individually – without the badge and the Lamborghini name – on the company’s website and social media channels.
The rebranding program is the latest step in Lamborghini’s “Direzione Cor Tauri” business strategy, under which the company will electrify its product range by the end of 2024 and introduce its first electric vehicle, based on the Lanzador crossover concept. (in the cover image), in 2028.