Liverpool FC will feature on a Roush Fenway Keselowski (RFK) Racing NASCAR car in collaboration with the club’s global sponsor Trimble, marking a unique crossover between football and American motorsport. The special-edition design was announced as part of a joint initiative between the organizations connected through Fenway Sports Group, which owns both Liverpool FC and RFK Racing. Trimble serves as a sponsor across both entities, enabling the partnership that brings together global football and stock car racing in a visible, track-ready collaboration.
The announcement centers on Chris Buescher’s No. 17 Trimble Ford Mustang Dark Horse, which will carry a Liverpool FC-inspired paint scheme for its race debut at Sonoma Raceway in June 2026. The design incorporates the club’s iconic red, white and green colors, with the Liver bird logo displayed prominently on the door panel. Trimble branding appears across the hood, quarter panels, and rear deck, ensuring visibility from multiple angles during competition. This marks one of the first instances of a Premier League club appearing on a NASCAR vehicle in an official, race-sanctioned capacity.
Fans will receive their first look at the vehicle during the Premier League Mornings Live event at Armature Works in Tampa Bay on April 18 and 19, 2026. The free fan festival includes live match screenings, interactive experiences, and special guest appearances, with former Liverpool goalkeeper David James scheduled to attend across the weekend. The event serves as a preview ahead of the car’s on-track debut in the NASCAR Cup Series race at Sonoma, scheduled for June 28, 2026.
The timing of the announcement aligns with Liverpool FC’s upcoming pre-season tour of the United States, which includes friendlies against Sunderland in Nashville on July 25, Wrexham in New York on July 29, and Leeds United in Chicago on August 2, 2026. These matches are part of the club’s summer preparations ahead of the 2026-27 Premier League season. The NASCAR collaboration adds a distinctive promotional layer to the tour, leveraging shared ownership under Fenway Sports Group to create cross-sport engagement opportunities.
RFK Racing President Chip Bowers described the initiative as a special opportunity to connect three world-class organizations, emphasizing the shared values between soccer and motorsport in terms of global reach, fan passion, and technical precision. Kate Theobald, commercial director at Liverpool FC, highlighted the role of Trimble in facilitating the activation, noting that the partnership reflects the club’s strategy of working with global sponsors to create innovative, fan-focused experiences beyond traditional football environments.
The collaboration underscores the growing trend of sports organizations seeking innovative ways to engage audiences across different sporting cultures. By placing Liverpool FC’s branding on a NASCAR vehicle competing in one of the sport’s most prestigious road course events, the initiative aims to introduce football fans to motorsport and vice versa. Sonoma Raceway, known for its challenging elevation changes and technical layout, provides a high-visibility platform for the debut, particularly given its placement on the NASCAR Cup Series calendar.
Trimble, as a global technology company serving industries such as construction, geospatial, and transportation, brings its expertise in precision and data-driven solutions to the partnership. Its involvement with both Liverpool FC and RFK Racing reflects a broader strategy of aligning with organizations that prioritize innovation, performance, and global connectivity. The company’s branding on the vehicle reinforces its presence in both European football and American motorsport markets.
As of April 2026, no further details have been released regarding additional races or extended use of the Liverpool FC livery beyond the Sonoma event. The one-off design is positioned as a commemorative activation rather than a full-season sponsorship, though its success could influence future cross-sport collaborations between Fenway Sports Group-owned entities. Official updates on the event, including race results and fan engagement metrics, are expected to be released by RFK Racing and Liverpool FC following the June 28 race at Sonoma Raceway.
For fans interested in attending the Premier League Mornings Live event in Tampa or learning more about Liverpool FC’s pre-season fixtures in the United States, official ticketing and event information is available through the club’s website. Similarly, details about the NASCAR Cup Series race at Sonoma Raceway, including schedules and broadcast information, can be accessed via NASCAR’s official platforms.
This collaboration represents a notable moment in the evolving relationship between global football and American motorsport, demonstrating how shared ownership and strategic sponsorships can create unique fan experiences. As both sports continue to expand their international footprints, initiatives like this may pave the way for further innovation in how clubs and racing teams engage audiences across traditional boundaries.
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