Understanding and implementing effective website tracking and user engagement tools is crucial for optimizing your digital strategy. Let’s explore how too integrate tools like Google tag Manager, Facebook Pixel, and Survicate to gain valuable insights into your audience and improve their experience.
First, it’s important to determine your user’s subscription status and geolocation. This information allows for personalized experiences and targeted campaigns. Typically, this involves checking for a window?.geoinfo?.CountryCode and defaulting to ‘IN’ if unavailable.
Next, you can leverage visitor traits through platforms like Survicate.Specifically, w._sva.setVisitorTraits allows you to send data like subscription status (toi_user_subscription_status) and geolocation (toi_user_geolocation). This data enriches your understanding of who your users are.
If Survicate is already initialized (w._sva && w._sva.setVisitorTraits), you can instantly call the setAttributes function. Or else, you can listen for a SurvicateReady event to ensure the platform is fully loaded before sending data. This ensures reliable data transmission.
To integrate Survicate, a script is dynamically added to your page. This script, sourced from https://survey.survicate.com/workspaces/0be6ae9845d14a7c8ff08a7a00bd9b21/web_surveys.js, loads the necessary components for running surveys and tracking user behavior. It’s added asynchronously to avoid blocking page rendering.
now, let’s discuss event tracking. I’ve found that a conditional approach based on configuration settings is highly effective. If site settings are available and you aren’t dealing with a prime user, you can directly load Google Tag Manager and Facebook Pixel events.
However, if configuration data isn’t immediately available, a fallback mechanism is essential. This involves fetching site settings from an API endpoint, such as https://jarvis.indiatimes.com/v1/feeds/toi_plus/site_settings/643526e21443833f0c454615?db_env=published.
Here’s what works best: use getFromClient to retrieve the configuration. Then, based on whether the user is a prime user or not, you can select the appropriate allowedSurvicateSections (either allowedSurvicatePrimeSections or allowedSurvicateSections) to tailor the Survicate experience.
Specifically, you’ll load Google Tag Manager events using loadGtagEvents, Facebook Pixel events with loadFBEvents, and the Survicate JavaScript with loadSurvicateJs. This modular approach ensures that each tool is loaded and configured correctly.
To summarize,consider these key points:
* Prioritize User Data: Collect subscription status and geolocation for personalization.
* Ensure Platform Readiness: Use event listeners to guarantee tools are loaded before sending data.
* Implement a Fallback: Fetch configuration data from an API if it’s not immediately available.
* Modular Loading: load each tracking tool separately for better control and error handling.
* Conditional Configuration: Adapt settings based on user type (prime vs. non-prime).
By following these steps, you can create a robust tracking and engagement system that provides valuable insights into your audience and helps you optimize your website for success. Remember, consistent monitoring and analysis are key to maximizing the benefits of these tools.
