Beyond the Buzz: How Grief & Gratitude Brewed a Unique Line of Mocktails
The quest for a satisfying, sophisticated non-alcoholic drink can be surprisingly difficult. for two friends,this simple desire sparked a business born from shared frustration and a deeply personal loss. It’s a story of friendship, resilience, and a commitment to crafting beverages that offer both flavor and comfort.
From Frustration to Innovation
Finding a truly enjoyable alternative to alcoholic cocktails proved challenging for Inga Dyer and her business partner. They consistently found themselves wanting more than the typical sugary-sweet mocktail options. “We just wanted something that tasted like a real old-fashioned or margarita,but just couldn’t find it,” Dyer once shared.
This shared experience ignited an idea: create the mocktails they wanted to drink.The result is MEDASE,a line of sophisticated,non-alcoholic beverages designed to deliver a premium experience.
A Recipe for Wellness & flavor
MEDASE mocktails aren’t just about replicating classic cocktail flavors. They’re thoughtfully crafted with your well-being in mind. Each drink is:
* Low-calorie
* Gluten-free
* Caffeine-free
* Vegan
Currently, MEDASE boasts six distinct flavors: margarita, Moscow mule, old-fashioned, rum punch, lemon drop, and mojito. Each flavor is available in both a standard and a hemp-infused version.
The Power of Hemp & Holistic Support
The addition of hemp extract isn’t a marketing gimmick; it’s rooted in a desire to provide genuine support. Dyer experienced firsthand the challenges of battling cancer, and the founders recognized the potential benefits of CBD for managing pain and promoting relaxation.
“If you know anything about cancer or anyone suffering from pain, CBD becomes their favorite freind,” explains the co-founder. Importantly, the hemp infusion doesn’t compromise the authentic taste of the drinks.It simply adds another layer of potential benefit.
A Name Rooted in Gratitude
The name “MEDASE” holds profound significance. It originates from the Akan language in Ghana and translates to “thank you.” This reflects the core of the friendship that inspired the brand.
The founders consistently expressed gratitude for each other’s unwavering support - a listening ear, non-judgmental companionship, and quiet presence during difficult times. “at the end of every call, it was always, ‘Thank you for listening. Thank you for not judging me. Thank you for just sitting quiet with me sometimes,'” recalls the co-founder. For them, MEDASE became a new way to say “cheers” – a toast to gratitude and connection.
Navigating Loss & Carrying the Torch
sadly, Dyer passed away in 2024, but her legacy lives on through MEDASE. Before her passing, she had the opportunity to taste the first two flavors, the margarita and Moscow mule, and offer her valuable feedback.
Today, the remaining co-founder is committed to honoring Dyer’s memory by expanding the company and realizing their shared vision. “One thing I want to tell her is that I’m going to continue MEDASE in her honor and work as hard as I can to make it become the company we both dreamed of,” she says. “And that I love her.”
Supporting Loved Ones Through Cancer
Having personally navigated multiple losses to cancer – Dyer, her parents to leukemia, and her brother to prostate cancer – the co-founder offers heartfelt advice to those supporting loved ones facing the disease.
Her wisdom is simple yet powerful: be a listener. Resist the urge to offer unsolicited advice.Sometimes, the most valuable thing you can do is simply provide a safe space for someone to share their feelings.
Experience MEDASE Today
You can discover the full range of MEDASE mocktails on their website, through Amazon, or by following them on TikTok. It’s more than just a drink; it’s a story of friendship, resilience, and a commitment to crafting moments of flavor and comfort.