Dunkin’ continues to solidify its position as a cultural touchstone, consistently collaborating with some of the most influential figures in music. This strategic approach to celebrity endorsements has proven remarkably effective, and 2026 is no exception. The brand has a history of successful partnerships, beginning with Ice Spice‘s signature drink in 2023, followed by a memorable Super Bowl commercial featuring Jack Harlow and Ben Affleck in 2024, and Sabrina Carpenter’s campaign in 2025.
Dunkin’ and Megan Thee Stallion: A New Partnership
As we move further into 2026, Dunkin’ has chosen Megan Thee Stallion as its latest celebrity partner, launching a new ad campaign on January 7th. This collaboration signifies a continued commitment to connecting with a broad audience through influential personalities. I’ve found that these types of partnerships aren’t just about brand awareness; thay’re about tapping into a cultural conversation and resonating with consumers on a deeper level.
the centerpiece of this partnership is the “Dunk N’ Pump” campaign, showcased in a vibrant 60-second spot. the ad features Megan Thee Stallion,playfully adopting the persona of “ProTina,” a clever nod to Dunkin’s new Protein Refreshers and the introduction of protein milk to their menu.She leads a dynamic workout class, humorously focusing on strengthening what she calls “sip muscles.” The spot culminates in a short, original rap verse: “6, 7, 8, 9, 10 / All of your exes gonna want you again / Bang, bang, the body is bangin’ / Turn around the thing be bangin’.”
Megan shared her enthusiasm for the collaboration, stating:
“Teaming up with Dunkin’ to bring my new Mango Protein Refresher to life has been such an exciting experiance and I can’t wait for the Hotties to try it. whether you’re drinking it to boost your fitness routine or just to power through a busy day, it’s the perfect drink for any occasion.”
Jill Nelson, Dunkin’s chief marketing officer, emphasized the strategic thinking behind the protein milk addition. She explained, “we saw protein milk as a natural way to give our guests more versatility in how they enjoy the Dunkin’ menu throughout the day. Protein Milk tastes great across coffee, lattes and refreshers without changing the flavors guests already love, and we’re excited to support the launch in unexpected ways.”
the Rise of Celebrity-Branded Beverages
This partnership isn’t happening in a vacuum. The trend of celebrities collaborating with food and beverage brands has exploded in recent years. According to a recent report by Statista, celebrity-endorsed products saw a 15% increase in sales in 2025, demonstrating the meaningful impact these partnerships can have.This is largely driven by social media engagement and the ability of celebrities to directly connect with their fans.
Here’s a rapid comparison of recent Dunkin’ celebrity partnerships:
| Year | Celebrity | Campaign Focus |
|---|---|---|
| 2023 | Ice spice | Signature Drink |
| 2024 | Jack Harlow & Ben Affleck | Super Bowl Commercial |
| 2025 | Sabrina Carpenter | Brand Ambassador |
| 2026 | Megan Thee Stallion | Protein Refreshers & Milk |
Did You Know? Dunkin’s strategic celebrity partnerships have consistently generated significant social media buzz, with each campaign trending on platforms like TikTok and X (formerly Twitter).
What does this mean for you,the Dunkin’ consumer? it means more innovative and exciting menu options
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