Member Relations & Community Manager – Leading Brands (Berlin)

Berlin, Germany – The Organisation Werbungtreibende im Markenverband (OWM), representing over 100 leading brand advertisers in Germany, is seeking a Member Experience Manager to join its team. This role, based in Berlin-Mitte, focuses on cultivating strong relationships with OWM members and enhancing their overall experience with the organization. The position offers a unique opportunity to work closely with prominent brands like Allianz, BMW, CEWE, Deutsche Telekom, Ferrero, GetYourGuide, Haribo, Nestlé, Procter & Gamble, SEAT, and Unilever, providing valuable insights into the German advertising landscape.

The OWM serves as a crucial link between advertisers, media outlets, market partners, and policymakers in Germany. The organization advocates for the interests of its members, fostering a collaborative environment for the advertising industry. This commitment to member support is central to the role of the Member Experience Manager, who will be responsible for shaping and delivering a premium experience across all touchpoints. The ideal candidate will possess a blend of service orientation, communication skills, and organizational talent, with a deep understanding of the needs of a diverse community of advertisers.

Understanding the Role of the Member Experience Manager

The Member Experience Manager will act as the primary point of contact for OWM members, guiding them from initial onboarding and beyond. This involves a comprehensive range of responsibilities, from managing the organization’s Customer Relationship Management (CRM) system and website content – including oversight of agency collaborations – to planning and executing member-focused events and communications. A key aspect of the role is tracking and analyzing member engagement to continuously improve offerings and ensure they remain relevant and valuable.

The position also encompasses supporting member acquisition and retention efforts, as well as assisting with the organization and execution of larger OWM events, such as the OWM Connect Day and OWM Summit. The successful candidate will be expected to contribute to a positive and collaborative team environment, leveraging their skills to enhance the overall member experience and contribute to the future growth of the OWM.

Key Responsibilities and Qualifications

The OWM is seeking a highly organized and proactive individual with a strong background in marketing, client management, or community management. Candidates should possess a completed commercial education or a degree in a related field. Experience working within a company or agency setting is highly desirable. Fluency in German and a good working knowledge of English are essential, given the international nature of many OWM member companies.

Beyond technical skills, the OWM emphasizes the importance of strong communication and interpersonal abilities. The ideal candidate will be service-oriented, demonstrating a genuine desire to understand and meet the needs of members. A structured, independent, team-oriented, and solution-focused approach to work is also crucial. Proficiency in the Microsoft Office Suite is a requirement.

The job description highlights a commitment to detail and a proactive mindset. The OWM seeks an individual who is flexible, pragmatic, and willing to ask questions, all whereas maintaining a clear understanding of the bigger picture. A passion for creating exceptional member experiences and a genuine enthusiasm for the role are highly valued.

Benefits and Company Culture

The OWM offers a compelling package of benefits, including a versatile and responsible role with significant scope for personal development. The organization fosters a collaborative and open company culture with flat hierarchies. The position is based in an attractive location in Berlin-Mitte, with a flexible home-office arrangement available. Additional benefits include an attractive vacation policy and opportunities to participate in exclusive events and professional development programs.

Perhaps one of the most appealing aspects of the role is the opportunity to gain insights into the operations of leading brand companies. The Member Experience Manager will be directly involved in supporting these organizations, gaining a valuable understanding of their marketing strategies and challenges. This exposure can be invaluable for career advancement within the advertising industry.

The OWM and the German Advertising Landscape

The Organisation Werbungtreibende im Markenverband (OWM) plays a vital role in shaping the German advertising industry. Founded to represent the interests of brand advertisers, the OWM provides a platform for collaboration and advocacy. The organization’s members represent a diverse range of sectors, reflecting the breadth and dynamism of the German economy. Allianz and BMW, for example, have a long-standing partnership that demonstrates the collaborative spirit within the industry.

The German advertising market is one of the largest in Europe, characterized by a high degree of sophistication and innovation. The OWM works to ensure that the interests of its members are represented in discussions with media outlets, market partners, and policymakers, advocating for fair competition and a transparent advertising ecosystem. The organization also provides valuable resources and support to its members, helping them to navigate the evolving challenges and opportunities within the industry.

Applying for the Position

Interested candidates are invited to submit their application, including a cover letter, resume, and salary expectations, to [email protected]. The OWM is looking for individuals who are passionate about member experience and committed to contributing to the success of the organization. The application deadline is not specified, so interested candidates are encouraged to apply promptly.

The OWM is an equal opportunity employer and values diversity in its workforce. The organization is committed to creating a welcoming and inclusive environment for all employees.

The next step for potential applicants is to prepare a compelling application showcasing their relevant experience and skills. The OWM is seeking a dedicated and enthusiastic individual to join its team and contribute to the continued success of the organization and its members.

What are your thoughts on the evolving role of member experience in industry organizations? Share your insights in the comments below, and don’t forget to share this article with your network!