Los Angeles is set to welcome a new culinary destination this week, one that uniquely blends the worlds of high-complete gastronomy and professional skateboarding. NADC (“Not a Damn Chance”) Burger, a collaboration between Michelin-starred chef Phillip Frankland Lee and professional skateboarder Neen Williams, will officially open its doors this Friday, February 27, 2026, at 1091 Broxton Ave in Los Angeles. The restaurant promises a focused menu and a nostalgic atmosphere, reflecting the founders’ shared passions and the origins of their partnership.
The story of NADC Burger began in 2021, born from late-night cravings after skate sessions. Williams and Frankland Lee, having bonded over their mutual love for skateboarding and cooking, found themselves consistently seeking the perfect cheeseburger. This shared pursuit led them to embark on a collaborative journey to create a burger that balanced quality ingredients with a comforting, familiar taste. They sourced their 100% Wagyu beef from a farm just outside of Houston, Texas, prioritizing quality and flavor from the outset. The result is a meticulously crafted burger designed to deliver a consistently satisfying experience.
A Unique Partnership: Skateboarding and Culinary Excellence
The pairing of a Michelin-starred chef and a professional skateboarder might seem unconventional, but for Williams and Frankland Lee, it’s a natural extension of their shared experiences and creative energies. Phillip Frankland Lee is known for his innovative and often experimental cuisine, having earned a Michelin star for his function at the restaurant @ymhstudios, as noted in an Instagram post from May 14, 2025. He also co-hosts the “Not A Damn Chance!” podcast. Neen Williams, a highly respected figure in the skateboarding world, brings a different perspective to the venture, emphasizing the importance of community and authenticity.
“Los Angeles will always hold a special place in my heart,” Williams stated, reflecting on the city’s influence on his life and career. “Growing up in Chicago, I spent many winters in L.A. Skateboarding with friends, and when I was 22 I made the move and ended up calling it home for more than 12 years. The city helped shape my skate career, and more importantly, who I am. The people, the friendships, and the food, especially some of my favorite burger spots, are a huge part of my story. Bringing NADC Burger here feels like a full-circle moment, and I’m beyond stoked to share it with the city that helped build me.”
The NADC Burger: Simplicity and Quality
NADC Burger’s menu is deliberately concise, focusing on perfecting two core offerings: the signature Wagyu burger and beef tallow fries. The burger itself consists of two 3-ounce patties of 100% Wagyu beef, complemented by American cheese, a secret sauce, onions, pickles, and slightly tamed jalapeños. According to the founders, the combination of ingredients and ratios is carefully calibrated to create a balanced flavor profile, with the tanginess designed to cut through the richness of the Wagyu beef. The beef tallow fries, a classic accompaniment, are described as being twice-fried for optimal crispness.
The restaurant’s interior will further reflect the founders’ passions, featuring skate memorabilia and artwork from local artists. ’90s skate videos will be projected throughout the space, creating a nostalgic ambiance that pays homage to the skateboarding culture that inspired the project. This commitment to atmosphere aims to create a dining experience that is both visually engaging and culturally relevant.
Wagyu Beef: A Premium Ingredient
The choice of 100% Wagyu beef is central to NADC Burger’s culinary philosophy. Wagyu, known for its intense marbling and rich flavor, is a premium beef variety originating from Japan. The marbling, or intramuscular fat, contributes to the beef’s tenderness and juiciness. Sourcing the Wagyu from a farm outside of Houston, Texas, demonstrates a commitment to quality and supporting regional producers. The use of Wagyu beef positions NADC Burger within a growing trend of restaurants prioritizing high-quality ingredients and offering a more elevated burger experience.
Expansion and Future Plans
The Los Angeles location marks the first permanent California outpost for NADC Burger and the tenth location nationwide. This expansion signifies the growing popularity of the brand and its appeal to a wider audience. While the menu remains focused, the company allows for modifications to the burger, acknowledging customer preferences. The opening of the Los Angeles restaurant is expected to generate local economic activity and contribute to the city’s vibrant culinary scene.
Hours and Location Details
NADC Burger is located at 1091 Broxton Ave, Los Angeles, CA 90024. The restaurant will be open from 11:30 am to 12 am daily. Both Neen Williams and Phillip Frankland Lee are scheduled to be present at the grand opening this Friday to celebrate with customers and share their vision for the restaurant. The location on Broxton Avenue places NADC Burger within a bustling commercial district near the University of California, Los Angeles (UCLA), potentially attracting a diverse clientele.
The opening of NADC Burger adds another dimension to Los Angeles’ already diverse food scene. The combination of a Michelin-starred chef, a professional skateboarder, and a commitment to quality ingredients suggests a unique dining experience that is likely to resonate with both food enthusiasts and fans of skateboarding culture. The focused menu and nostalgic atmosphere further contribute to the restaurant’s distinct identity.
Looking ahead, NADC Burger’s success in Los Angeles could pave the way for further expansion within California and beyond. The founders’ dedication to quality and their unique partnership position the brand for continued growth and innovation within the competitive burger market. The next step for NADC Burger will be gauging customer response to the Los Angeles location and refining its operations based on feedback.
What are your thoughts on this new burger joint? Share your comments below and let us understand if you plan to visit NADC Burger this weekend!
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