Norton Bolsters Global Scam Protection with AI, Targeting Rising Cybercrime During Peak Holiday Season
November 4, 2023 – norton, a leader in cybersecurity solutions, has considerably expanded its AI-powered scam protection capabilities to New Zealand and globally, offering a robust defense against the increasingly elegant wave of online fraud targeting consumers. this expansion, encompassing web, email, SMS, video, and phone call threats, arrives at a critical time – as the holiday season approaches, a period historically exploited by cybercriminals.
The Escalating Threat Landscape: Why Proactive Scam Protection is Crucial
The need for enhanced protection is underscored by alarming data from Gen Threat Labs. Their research reveals that social engineering attacks – encompassing a broad spectrum of scams – continue to dominate the cyber threat landscape,accounting for over 80% of all cyber incidents observed worldwide in the first three quarters of 2023. This translates to an average of 110 social engineering attempts blocked per second across Norton’s customer base. This persistent and escalating threat highlights the limitations of traditional security measures and the necessity of leveraging artificial intelligence to identify and neutralize evolving scam tactics.
“We’re making Norton AI-powered scam defense as universal as the scams themselves,” states Leena Elias, Chief Product officer at Gen. “By expanding Norton Scam Protection across every Norton market, we’re not just rolling out technology. We’re raising the bar for what online safety means. No matter where you live, you deserve the same chance to protect yourself from sophisticated scams.” This commitment reflects a proactive approach to cybersecurity, prioritizing user safety across all geographic locations.
Norton’s Multi-Layered AI-Powered Defense: A Deep Dive into Key Features
Norton’s expanded Scam Protection isn’t a single feature, but a comprehensive suite of tools integrated across its product line, available at no additional cost with many existing plans. This layered approach addresses the diverse methods employed by scammers, offering protection where users are most vulnerable. Here’s a detailed look at the core capabilities:
* Deepfake Protection: A groundbreaking feature leveraging AI to instantly detect malicious, AI-generated audio within English-language video content on platforms like YouTube and Facebook.This is particularly vital as deepfakes become increasingly realistic and are used to manipulate and defraud individuals. Automatic Deepfake Protection now functions on YouTube and Facebook, with manual scans available for other platforms, requiring a Windows Copilot+ PC with a compatible qualcomm or intel processor and a supported browser for optimal performance.
* safe Web: Utilizing advanced AI, Safe Web proactively blocks malicious websites while users are shopping or browsing online, preventing exposure to phishing sites and other online threats. This feature is a cornerstone of Norton’s preventative security measures.
* Safe SMS: Norton Genie AI analyzes the language used in text messages, identifying sophisticated scam attempts that might bypass traditional spam filters. Available exclusively on mobile platforms,Safe SMS provides a critical layer of protection against SMS-based phishing and fraud.
* Norton Genie AI Assistant: Offers instant guidance on suspicious offers and provides access to Deepfake Protection for English YouTube videos, alongside broader cyber safety insights.This assistant empowers users to make informed decisions and avoid falling victim to scams.
* Safe Email (Scam Protection Pro): Available with Norton 360 Advanced plans, Safe Email employs Norton’s AI to detect subtle scam patterns within emails before users even open them, offering a crucial first line of defense against email-based fraud.
* Safe Call (Scam Protection Pro): Also included with Norton 360 Advanced, Safe Call identifies and blocks or labels scam and junk calls, enhancing everyday dialog security.
Accessibility for All: Free and Premium Options
norton understands that cybersecurity shouldn’t be limited to paying customers. The free Norton Private browser includes built-in Safe Web Scam protection, providing a baseline level of security for all users, blocking phishing websites and enabling safer online shopping.
For users seeking more comprehensive protection,the enhanced Scam Protection Pro tier is available with Norton 360 Advanced plans worldwide.
Proactive Protection for the Holiday Season & Beyond
Recognizing the increased risk during the holiday season, Norton is also making Norton Mobile Scam Defence and Norton 360 Plus for Mobile available through select retailers globally. This allows consumers to secure new devices against scams instantly after purchase, providing peace of mind during a vulnerable period.
Why Norton Stands Out: Expertise, Authority, and Trust
Norton’s commitment to combating online scams isn’t new. For decades, the company has been a trusted name in cybersecurity, consistently innovating to address emerging threats.This latest expansion of AI-powered scam protection demonstrates a deep understanding of the evolving threat landscape and a dedication to protecting users.
The integration of Gen Threat Labs’ research,combined with Norton’s established security infrastructure
