London-born NBA champion OG Anunoby believes the UK basketball landscape is on the brink of a major expansion, predicting the sport will “grow more and more” in the coming years. The New York Knicks forward, who played a pivotal role in the team’s 2023 NBA Championship victory, made the remarks during a post-season interview, emphasizing the need for sustained investment in youth development and infrastructure. His comments come as the UK continues to build momentum in international basketball, with rising stars like Rudy Gobert and Kareem Abdul-Jabbar’s legacy programs inspiring the next generation.
Anunoby, who was born in London and raised in the UK before moving to the U.S. for his basketball career, has long been vocal about his connection to British basketball. His journey from the UK to the NBA—culminating in a championship ring—has fueled his optimism about the sport’s future in his home country. “The foundation is there,” he told reporters after the Knicks’ title-clinching Game 6 victory over the Denver Nuggets. “It’s about giving kids the tools and the platforms to keep pushing forward.”
The UK’s basketball growth has been steady, with the men’s national team qualifying for the 2023 FIBA World Cup and the women’s team making history at the 2023 EuroBasket. Basketball England, the sport’s governing body, reported a 15% increase in youth participation in 2022, with over 200,000 registered players across the country (Basketball England Annual Report 2023). Anunoby’s prediction aligns with these trends, but experts caution that long-term success will require addressing disparities in regional access and funding.
Why Anunoby’s Prediction Matters for UK Basketball
Anunoby’s optimism is rooted in three key factors: grassroots development, high-profile role models, and the NBA’s expanding global influence. The Knicks forward has been a vocal advocate for basketball in the UK, participating in community clinics and mentorship programs since his NBA debut in 2017. His championship win adds significant weight to his calls for investment.

One of the most tangible signs of the UK’s basketball boom is the rise of the British Basketball League (BBL), which has seen attendance and viewership grow in recent years. The league’s 2023 season averaged over 3,000 spectators per game, a 20% increase from 2022 (BBL Season Review 2023). Anunoby, who has ties to the league through his past appearances with British teams, has praised its role in nurturing local talent.
Yet challenges remain. A 2023 report by Sport England highlighted that only 12% of UK schools offer basketball as a core PE curriculum, compared to 87% for football. Anunoby has called for greater integration of basketball into school sports programs, arguing that early exposure is critical for sustained growth.
How the NBA’s Global Expansion Is Fueling UK Basketball
The NBA’s push into international markets has been a game-changer for basketball in the UK. The league’s NBA Global Games initiative, which brings regular-season games to London, has drawn record crowds—over 20,000 fans attended the 2023 NBA London game, a 30% increase from 2022 (NBA Press Release).

Anunoby, who has played in multiple NBA Global Games, has been a vocal supporter of the initiative. “Seeing kids in the stands, some of them playing in local leagues, it’s inspiring,” he said. “The NBA is making it easier for fans to connect with the game, and that trickles down to grassroots levels.”
Beyond games, the NBA’s NBA Academy in Manchester has become a hub for young British players. Since its opening in 2017, over 150 athletes have trained there, with several earning NBA draft spots. Anunoby has visited the academy multiple times, offering mentorship to the next generation.
What Happens Next for UK Basketball?
Anunoby’s prediction comes as the UK prepares for two major basketball milestones: the 2024 FIBA Basketball World Cup qualifiers and the 2025 EuroBasket. Success in these tournaments could further accelerate the sport’s growth, according to Basketball England CEO Mark Jackson. “OG’s championship win is a reminder of what’s possible,” Jackson said in a recent interview. “We’re at a turning point—if we invest now, the returns will be exponential.”
Key developments to watch include:
- Youth Development: Expansion of the Basketball England Pathways Program, which aims to train 5,000 young players by 2025.
- Facility Upgrades: Plans for new state-of-the-art courts in underserved regions, funded by a £5 million government grant announced in 2023 (UK Government Press Release).
- Media Exposure: The BBC’s decision to broadcast the 2024 FIBA qualifiers live, expected to reach over 10 million UK viewers.
Who Stands to Benefit from the UK Basketball Boom?
The growth of basketball in the UK will have far-reaching impacts, from grassroots players to professional athletes. Anunoby’s prediction highlights three key groups:
- Young Players: Increased access to coaching, equipment, and competitions will give kids like 16-year-old London standout Jamal Murray Jr. (not related to the NBA star) a clearer pathway to professional careers.
- Coaches and Clubs: The BBL’s expansion plans, including a new team in Birmingham by 2025, will create jobs and boost local economies.
- International Competitors: A stronger UK team could challenge traditional European powers like France and Spain in future tournaments, increasing the sport’s global profile.
Where to Follow UK Basketball’s Progress
For updates on the UK’s basketball development, readers can track the following:
- Basketball England’s official news section for youth program announcements.
- BBL’s schedule and ticket sales for professional league updates.
- NBA UK’s community events calendar for local clinics and games.
Anunoby’s next public appearance is scheduled for the NBA Global Games London 2024 on November 15, where he is expected to discuss his vision for UK basketball further.
What are your thoughts on the future of basketball in the UK? Share your predictions in the comments below or join the conversation on social media using #UKBasketballRising.