Aichach, Germany – Onesto, a software specialist for business travel management, is bolstering its sales team with the appointment of Martina Schart as Team Lead Sales, effective March 1, 2026. The move signals a strategic push for growth and enhanced client relationships within the increasingly competitive corporate travel sector. This expansion comes as businesses increasingly prioritize streamlined, digital solutions for managing travel expenses and logistics.
Schart brings a wealth of experience to the role, having previously held positions at prominent global travel organizations. Her career path includes tenures with Singapore Airlines Ltd., Amadeus, FIRST Business Travel (formerly part of TUI), Lufthansa City Center, and most recently, a subsidiary of the Lufthansa Group. This diverse background provides her with a comprehensive understanding of the business travel ecosystem, from airline operations and global distribution systems to travel agency management and corporate travel programs. The appointment underscores Onesto’s commitment to attracting seasoned professionals capable of navigating the evolving demands of the business travel market.
Onesto’s Strategic Focus: Digital Solutions and Market Expansion
According to Onesto’s Managing Director, Dominik Palicki, Schart’s expertise will be instrumental in driving the company’s growth objectives. “With Martina Schart, we are gaining a proven sales expert with a deep understanding of the business travel market,” Palicki stated. “Her experience and strategic vision will help us consistently advance our growth goals and further position Onesto in the market.” As reported by Reisevor9, Schart’s primary responsibilities will include expanding sales activities, strategically developing the sales team, and strengthening customer relationships.
The business travel landscape is undergoing a significant transformation, driven by technological advancements and changing corporate priorities. Companies are increasingly seeking integrated digital solutions that offer transparency, cost control, and sustainability. As highlighted in a press release, Schart anticipates that in 2026, businesses will place even greater emphasis on these types of solutions. This trend aligns with Onesto’s core offerings, positioning the company to capitalize on the growing demand for sophisticated travel management software.
Martina Schart’s Vision for Onesto’s Sales Strategy
Schart herself expressed her enthusiasm for the role and her commitment to driving Onesto’s success. “My goal is to expand Onesto’s sales activities in a structured manner and further strengthen the company’s presence in the market,” she said. This suggests a focus on building a scalable and efficient sales operation, potentially through targeted marketing campaigns, strategic partnerships, and enhanced sales training programs. Her experience at Lufthansa Group subsidiaries likely provides her with valuable insights into the needs and expectations of corporate travel buyers.
The appointment of Schart also comes at a pivotal time for the travel industry as a whole. The International Trade Indicate Berlin (ITB Berlin), a leading global travel trade show, is scheduled to seize place from March 3rd to 5th, 2026. According to Klamm.de, Schart will represent Onesto at the event, providing a platform to showcase the company’s solutions and engage with industry experts. ITB Berlin serves as a crucial forum for discussing emerging trends and forging new business connections.
The Evolving Landscape of Business Travel Management
The business travel management sector has turn into increasingly complex, with companies facing challenges related to cost containment, traveler safety, and sustainability. Software solutions like those offered by Onesto play a critical role in addressing these challenges by automating travel booking processes, providing real-time expense tracking, and enabling companies to negotiate favorable rates with travel suppliers. The integration of artificial intelligence (AI) and machine learning (ML) is also transforming the industry, enabling more personalized travel experiences and predictive analytics for cost optimization.
the rise of remote function and hybrid work models has impacted business travel patterns. While overall travel volume may have decreased in some sectors, the demand for high-value business trips – those focused on strategic meetings, client relationship building, and industry events – remains strong. This shift necessitates a more targeted and efficient approach to travel management, emphasizing the importance of data-driven decision-making and personalized travel policies.
Onesto’s Position in the Market
Onesto specializes in providing software solutions for business travel management, catering to companies of all sizes. Their platform typically includes features such as online booking tools, expense reporting, travel policy enforcement, and data analytics. The company’s focus on digital innovation and customer service has enabled it to establish a strong foothold in the German-speaking market and expand its reach internationally. The addition of Schart to the leadership team is expected to accelerate this growth trajectory.
The company’s success is also tied to the broader trends shaping the travel industry. The increasing adoption of mobile technologies, the growing demand for sustainable travel options, and the need for enhanced traveler safety are all driving innovation in the business travel management space. Onesto’s ability to adapt to these trends and provide solutions that address the evolving needs of its clients will be crucial for maintaining its competitive advantage.
Schart’s previous roles at Singapore Airlines, Amadeus, and Lufthansa Group provide her with a unique perspective on the challenges and opportunities facing the industry. Her experience in airline operations, global distribution systems, and travel agency management will be invaluable as she leads Onesto’s sales team and develops new strategies for market expansion.
Looking ahead, Onesto’s participation in ITB Berlin will be a key opportunity to showcase its latest innovations and connect with potential clients. The event will also provide a platform for Schart to introduce herself to the industry and articulate her vision for the future of business travel management. The company’s commitment to digital solutions, combined with Schart’s leadership and expertise, positions it for continued success in the years to come.
The next key event to watch will be Onesto’s presence at ITB Berlin from March 3rd to 5th, 2026, where Schart will make her debut representing the company. Further updates on Onesto’s sales performance and strategic initiatives are expected to be released in the coming months. We encourage readers to share their thoughts on the evolving business travel landscape in the comments below.
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