Lisbon, Portugal – February 21, 2026 – As the holy month of Ramadan commenced, Moroccan television viewership figures have revealed a strong preference for national channels, with a combined 70.4% audience share on the first night, according to multiple reports. Leading the charge was 2M, capturing a significant 36% of the viewership during the ftour – the traditional breaking of the fast – period. This dominance underscores the continued importance of national broadcasters in shaping cultural and social experiences during Ramadan in Morocco.
The figures, reported by sources including Yabiladi.com, Morocco World News, and H24info, highlight a consistent trend of Moroccans turning to domestic channels for Ramadan programming. This year’s strong showing is particularly noteworthy given the increasing availability of international streaming services and satellite channels. The appeal of locally produced content, tailored to Moroccan traditions and values, appears to be a key factor in maintaining this viewership. The data suggests a strong connection between religious observance and media consumption habits within the country.
National Channels Command a Majority Share
The collective 70.4% audience share held by Morocco’s national channels represents a substantial portion of the television viewing public during the first night of Ramadan. This figure encompasses the viewership of 2M, SNRT (Société Nationale de Radiodiffusion et de Télévision), and other state-affiliated broadcasters. The strong performance indicates a deliberate strategy by these channels to provide compelling programming that resonates with Moroccan families during this important religious period. This includes a mix of religious programs, dramas, comedies, and cultural shows designed to appeal to a broad demographic.
Morocco World News reported that the high viewership numbers demonstrate the continued relevance of traditional media in Morocco, even in the face of evolving entertainment options. The channels’ ability to attract and retain a large audience suggests a successful understanding of the cultural nuances and preferences of Moroccan viewers. The emphasis on local content and culturally relevant themes appears to be a winning formula, fostering a sense of community and shared experience during Ramadan.
2M Leads the Way During Ftour
2M’s 36% audience share during the ftour period positions it as the most-watched channel during this crucial time. The ftour is a central event in the Ramadan calendar, bringing families together to break their fast. The channel’s success in attracting viewers during this period suggests that its programming effectively caters to the needs and expectations of families observing the fast. This likely includes a combination of religious programming, cooking shows featuring traditional Moroccan cuisine, and entertainment options suitable for all ages.
The channel’s programming strategy for Ramadan is often a closely guarded secret, but it typically involves a significant investment in high-quality, locally produced content. This investment appears to be paying off, as 2M consistently ranks among the most popular channels during the holy month. The channel’s ability to anticipate and respond to the evolving tastes of Moroccan viewers is a key factor in its continued success.
SNRT’s Expanding Role and Future Control
The Société Nationale de Radiodiffusion et de Télévision (SNRT), Morocco’s national broadcaster, is also playing a significant role in shaping Ramadan viewership. Recent developments indicate a move towards greater consolidation within the Moroccan media landscape. According to Morocco World News, SNRT is set to acquire full control of 2M, Medi1 TV, and Radio within the next two months. This acquisition would significantly expand SNRT’s reach and influence, potentially leading to a more unified approach to Ramadan programming in the future.
The acquisition is part of a broader strategy to strengthen the position of national media in Morocco and ensure that it continues to play a vital role in preserving and promoting Moroccan culture and values. The move is expected to streamline operations and allow for greater coordination between the various channels, potentially leading to more innovative and engaging programming. Yet, it also raises questions about media diversity and the potential for increased government control over the media landscape.
Ramadan Programming and Cultural Significance
Ramadan is not merely a religious observance in Morocco; it is a deeply ingrained cultural tradition that shapes social interactions and media consumption habits. Television plays a central role in this cultural experience, providing a shared space for families to come together and enjoy programming that reflects their values and beliefs. Channels like 2M and SNRT recognize this importance and invest heavily in producing content that caters to the specific needs and expectations of Moroccan viewers during Ramadan.
SNRTnews highlighted the rich and diverse programming grid offered by Radio Amazighe, specifically tailored to the unique characteristics of Ramadan. This demonstrates a commitment to providing culturally relevant content that resonates with different segments of the Moroccan population. The programming often includes religious lectures, discussions on Islamic values, and stories that promote compassion and community spirit.
Beyond religious programming, Ramadan television in Morocco also features a wide range of entertainment options, including dramas, comedies, and game shows. Lebrief reported on the most popular series during Ramadan 1447, indicating a strong demand for high-quality entertainment that complements the religious observances of the month. The combination of religious and secular programming creates a balanced and engaging viewing experience for Moroccan families.
Looking Ahead: Continued Dominance and Media Consolidation
The initial viewership figures for the first night of Ramadan suggest that national channels will continue to dominate the Moroccan television landscape throughout the holy month. The ongoing acquisition of 2M, Medi1 TV, and Radio by SNRT is likely to further consolidate this dominance, potentially leading to a more unified and coordinated approach to Ramadan programming in the years to come.
The success of these channels hinges on their ability to continue producing high-quality, locally produced content that resonates with Moroccan viewers. As the media landscape evolves, it will be crucial for these channels to adapt to changing tastes and preferences whereas remaining true to their cultural roots. The future of Ramadan television in Morocco will likely be shaped by a delicate balance between tradition and innovation, ensuring that the medium continues to play a vital role in shaping the cultural and social fabric of the nation.
The next key development to watch will be the completion of SNRT’s acquisition of 2M, Medi1 TV, and Radio, expected within the next two months. This move will undoubtedly reshape the Moroccan media landscape and influence the programming strategies of these channels in the coming years. Readers are encouraged to share their thoughts on the evolving media landscape in Morocco and the role of television during Ramadan in the comments section below.