London Broncos Unveil Bold rebrand and Landmark Reebok Partnership
London Broncos are embarking on a new era, marked by a extensive rebrand and a notable multi-year apparel partnership with global sportswear giant, reebok.this transformation signals the club’s ambition to not only return to the Super League but to establish itself as a leading force in British rugby league.
A Fresh Identity for a New Chapter
The Broncos, now under the guidance of a new ownership consortium led by Darren Lockyer and Grant Wechsel, have introduced two distinct new logos. These logos represent a modern aesthetic and a renewed commitment to the club’s future. The rebrand isn’t merely cosmetic; its a foundational shift designed to resonate with fans and attract new audiences.
reebok: A Partnership Built for Success
Securing Reebok as its official apparel partner is a pivotal moment for the London Broncos. This collaboration brings together a historic rugby league club and an iconic sportswear brand. Previously, Paladin Sports served as the kit supplier, and will continue to support the club’s community and development programs.
What This Means for You, the Fan
This partnership ensures that Broncos players, staff, and supporters will be equipped with elite-level apparel. It’s a clear statement of intent, demonstrating the club’s commitment to professionalism and quality.
Leadership Perspectives
“This is more than just a new badge and a new kit; it’s the start of a new chapter for the London Broncos,” explains Grant Wechsel, Co-owner. “Reebok is an iconic name in world sport, and this partnership ensures our players, staff, and fans are part of something that looks and feels elite.”
Darren Lockyer, also a co-owner, adds, “The rebrand and Reebok partnership show our intent to build a modern, professional, and commercially sustainable organisation.We’re creating a brand that all of London can be proud of,one that not only raises the Broncos’ profile but also elevates Rugby League’s profile in the nation’s capital.”
Looking Ahead
The London Broncos are preparing to compete in the Championship in 2026. With this rebrand and strategic partnership, the club is poised for a strong push toward reclaiming its place in the Super League. This is an exciting time for the Broncos and for rugby league fans in London and beyond.
Worth a look