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Snapchat has blocked or deactivated 415,000 accounts in Australia belonging too users under the age of 16 in the two months following the implementation of new legislation aimed at restricting social media access for minors. The law, considered pioneering, requires platforms to verify user ages. Snapchat continues to proactively block accounts daily, but acknowledges limitations in age verification technology.
Challenges with Age Verification
Snapchat highlights that current age estimation tools have a margin of error of two to three years. This means some underage users may bypass restrictions, while those over 16 could be incorrectly blocked. “in practice, this means that under-16s can circumvent protections, possibly leaving them with fewer safeguards, while others aged 16 and over lose access unfairly,” the company stated in a Reuters report.
Calls for Enhanced Verification
Snapchat is urging Australian authorities to require app stores to independently verify user ages before downloads, echoing a similar request from Meta CEO Mark zuckerberg. The company reiterates its concerns about the law, which has faced widespread criticism from the tech industry. Snapchat emphasizes its primary function as a messaging app for close connections. “We do not beleive cutting teens off from these relationships makes them safer, happier, or better off in any way,” the company argued.
Broader Impact and Compliance
Several platforms,including TikTok,YouTube,and Meta’s Facebook and Instagram,are obligated to enforce the ban in Australia and face potential fines for non-compliance. Julie Inman Grant, Australia’s eSafety Commissioner, reported in late January 2026 that initial compliance reports are encouraging. She noted that while some children are finding ways around the restrictions, success should be measured by a reduction in risk and a shift in societal attitudes, according to a statement from the eSafety Commissioner.
Rise in Alternative Platforms & International Response
Downloads of lesser-known platforms like BlueSky and Lemon8 increased leading up to the law’s implementation.However, both platforms have committed to complying with the legislation and are cooperating with the Australian regulator. The Australian law has sparked global interest, with India exploring similar measures and France recently passing a ban on social media for those under 15, aiming for full implementation by January 1, 2027.
Worth a look